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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Less Is More

It’s Tuesday morning. Your alarm goes off, you get out of bed, make coffee, grab your phone to do what has become a part of almost everyone’s daily routine: checking email. Whether it’s a work or personal account, your inbox, more than likely, gets pretty flooded throughout the day. I can only speak for myself, but...

The Fifth Sense

“What does customer service mean to you?” If you have worked in retail, you most likely had to answer this question in an interview. Personally, I usually gave some stock answer like “making sure the customer is satisfied,” but what really makes a customer happy? Customer service is more than just making sure the customer is satisfied....

Are You Over-Clocked?

Do you ever find yourself in a situation where you wish there were more hours in the day so that you could get all of your work done? What about working 10, 11, or even 12-hour days just to check off stuff on your to-do list? When your brain is moving at 100 mph, do you...

Pop Goes The TV

Who cares if Olivia Pope is wearing pearls? You should. Television is still the number one driver of Pop Culture and consumer behavior. While mastering new media marketing is crucial for success, don’t overlook the power of television in your marketing/advertising strategy. Baby Boomers copied Farrah Fawcett’s iconic hairstyle in the 1970s; Gen Xers went to salons...

Confessions Of The Misunderstood

Millennials are narcissistic, entitled, and lazy. Oh, and did I mention we have the attention span of a goldfish? While a lot of us may find these stereotypes offensive, I see some truth in them, and brands should as well. We are the new “misunderstood” generation, but on a different level. Our access to technology has created a...

The Ugliest Color in the World

Pantone 448C, also known as opaque couché, has recently been deemed the ugliest color in the world. A research team in Australia was tasked with determining the “least attractive” color, so that it could be incorporated into cigarette packaging to abide with national laws, and 448C was the not-so-lucky winner. The color was tried against other...

Three Quick Tips For Social Media

Gone are the days of the “social media plaything” mindset. The course has changed, and those who want to succeed have begun to take things seriously. It’s all about strategic planning and execution. So let’s start with some basics most amateurs ignore.   Choose Your Platform When choosing your social media platforms, remember, you most likely can’t do everything and...

More Business Tools For Instagram

Instagram has captured the attention of consumers and businesses alike. And as new features continue to develop, it’s obvious that Facebook is trying to reach parity between the platforms for advertisers. It’s no surprise, given the revenue that advertising brings in for the unshakable social media giant; and it comes with a big sigh of relief...