When looking at it from a marketing standpoint, the digital world’s ability to capture important information about who you are as a person makes it so much easier to target you with the right ads and the right message. It should be a mutually beneficial relationship. Marketers can hyper-focus on the right audience, and that same...
As a jeweler, and a businessperson trying to generate revenue, you’re advertising in one way or another. You’re probably using a website, direct mailers, digital advertising, commercials, print ads, or various other items among a plethora of other things. But do you take the time to think about your messaging critically? One thing to really consider...
Not every ad is meant for every customer, and perhaps this is why I find myself talking to the TV, asking for a creative rationale behind an ad that I’m not fond of: I simply am not in the target audience for that ad. On the other hand, I’ve watched ads that elicit tears or even...
As a graphic designer, I find that communicating with people who are not fluent in design can sometimes be a challenge. Terms and phrases that may come as second-nature to me may not easily translate to someone else. For those of you who work with designers, this can be challenging for you as well. You may...
On the surface, communication doesn’t seem difficult—most people don’t give it a second thought. It seems so elementary, many times people don’t pay enough attention to the way they communicate, and messages are misinterpreted or completely lost. But think of it this way: when we communicate, our goal is to take complex and abstract thoughts and code...
Many people roll their eyes at the term “social media,” but what many don’t see is that it’s the evolution of marketing. Without social media where would businesses be? Within the last ten years, social media has skyrocketed, and it will only go up from here. Currently, 65% of Americans use social media sites, which is ten times as many...
You can’t ignore it, and you don’t have to be a part of #teamapple to understand its relevance. Apple’s annual September event has become an important part of our culture, and the anticipation building up to the event causes a big stir in the news and on social media. The star of the show is usually...
Have you ever noticed that there are “trends” and “fads” in graphic design? Check out this article outlining design trends that have been particularly prevalent this year. Does your marketing agency or department deliver on these cutting-edge trends? Consider Fruchtman Marketing for all of your design and marketing needs. Contact ellen@fruchtman.com to learn more about Fruchtman’s capabilities. ...
The best part of digital marketing is the sheer volume of data that can be pulled from your results. Depending on the platform you’re using, there’s a lot of information to digest and analyze. Dialing in on that information to figure out what has real “meaning” behind it, however, is tricky. And nothing will lead you...
Recently I had a conversation with a jeweler about the low closing rate of their sales team. We talked about how marketing gets people through the door but the second part of the equation is closing the sale. This jeweler’s door counter (you should have one if you don’t already) revealed to him that he had...