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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Department Article

Gen X: The New Luxury Buyers

It seems lately that there has a lot of talk about the boomers and millennials but little about Generation X.   Generation X is the new customer segment that is emerging in luxury. Now that Gen X is reaching the peak of their professional lives – they’re between 35 and 46 today – many are out-earning Boomers....

Good Design Takes Time

Over the years, there have probably been advertising campaigns, logos, websites and other creative elements that have completely “wowed” you. To this day, they still may have an impact on you. Have you ever thought about what actually goes into developing brilliant creative? Or have you wondered about what goes on behind the scenes at agencies...

Over Or Under?

Working in marketing with clients really starts to open your eyes on a number of different avenues in the business world – thinking as a customer, thinking as a sales person and everywhere in between. There are a few things that really remain constant, and one of those things is expectation. Your customer has them, you...

If Everything Is Bold, Nothing Is Bold.

Hierarchy. It’s a word that you’ve undoubtedly heard, but have you ever taken a moment to stop and think about what it actually is, how it’s achieved and why it’s important? From a creative standpoint, hierarchy is one of the core elements of design, which basically means the order of information importance. Often times, we in...

How Organized Is Your Desktop?

I’m not talking about your physical desktop, though it’s important to keep that organized, too. Take a look at your computer desktop. Is it cluttered with files you were going to just “put on the desktop for now?” I’ve seen way too many desktops with icons completely covering the background – it always makes me shudder....

New Season, New Findings

As everyone knows, spring is the time of new beginnings. Once the warmer weather arrives, most people find themselves cleaning their closets and garages as well as planting flowers outside. It’s the best time to freshen up, redecorate and add a little something to everyday living. In addition to spring cleaning, it is also a great...