It seems like for years, every few months we’d hear the rumor that the NBA was considering allowing ads on its jerseys. The rumor would heat up, the NBA would deny it, the rumor would die down, some time would go by, then the cycle would repeat. After a while, NBA fans overall just learned to...
Over the years, there have probably been advertising campaigns, logos, websites and other creative elements that have completely “wowed” you. To this day, they still may have an impact on you. Have you ever thought about what actually goes into developing brilliant creative? Or have you wondered about what goes on behind the scenes at agencies...
Working in marketing with clients really starts to open your eyes on a number of different avenues in the business world – thinking as a customer, thinking as a sales person and everywhere in between. There are a few things that really remain constant, and one of those things is expectation. Your customer has them, you...
Hierarchy. It’s a word that you’ve undoubtedly heard, but have you ever taken a moment to stop and think about what it actually is, how it’s achieved and why it’s important? From a creative standpoint, hierarchy is one of the core elements of design, which basically means the order of information importance. Often times, we in...
I’m not talking about your physical desktop, though it’s important to keep that organized, too. Take a look at your computer desktop. Is it cluttered with files you were going to just “put on the desktop for now?” I’ve seen way too many desktops with icons completely covering the background – it always makes me shudder....
With the ever increasing array of alternatives to traditional TV, cord cutting has become a very popular topic of conversation. Are people really cutting the cord, though, and getting rid of their providers? Based on recent data from the Pew Research Center the answer is yes. Approximately 24% of Americans do not subscribe to cable or...
2016 has been an interestingly strange year so far and it’s hard to believe it is already April, coming up on May. Work days seem to get shorter due to the workload that seems never ending (which could be a good thing depending on how you look at it). As I look at the many tasks...
The Facebook 20% Text Rule sounds simple on the surface: if you want to push your Facebook or Instagram content with advertising, the image can’t have more than 20% of the space featuring text. The idea was to increase the quality of the platform by reducing the number of ads that appear to be low-quality or...
As everyone knows, spring is the time of new beginnings. Once the warmer weather arrives, most people find themselves cleaning their closets and garages as well as planting flowers outside. It’s the best time to freshen up, redecorate and add a little something to everyday living. In addition to spring cleaning, it is also a great...
Turning a stranger into a lifelong client isn’t an easy task. It requires earning their trust and proving that you have their best interests in mind. It requires understanding their needs, their budget, their tastes, and even their personality. Traditionally, this means making their experience the best you possibly can after they’ve stepped through your doors....