Have you thought about changing your company’s logo? What would make a company want to do such a thing – change the icon customers have grown to recognize and associate with your business? A lot goes into changing a logo – the thought process behind it, the many questions the company must ask itself – the main...
Nielsen recently released its Total Audience Report for Q1 2015, and low and behold the report reinforces what we here at Fruchtman Marketing have been telling our clients for a while now – traditional media is far from kicking the bucket. In fact, TV and radio are still extremely strong. We know digital media is all...
Were you ever so excited to go to a restaurant or store you’ve heard so much about, only to find yourself disappointed? Often, I find myself walking into stores - whether it’s a retail store, movie theatre or restaurant - and not having a great experience. I want the experience I see on the commercials or hear...
It looks like just an everyday window display, with a headline and a few bullet points. It features a woman, dressed as a flight attendant. It’s is an ad for JetBlue. But there’s more there than meets the eye. The ad is an all-digital display (on Sixth Avenue in New York City) and the woman is...
In an age where more than 55% of users are surfing the web and making purchases on their mobile devices, having a mobile-friendly website has become essential. In February, Google called much attention to this by announcing a change in their algorithm that would favor mobile-friendly sites when searching on a mobile device. If you need to...
Every year, Mary Meeker delivers one of the most-watched reports on digital and internet trends. For those that don’t know, Meeker runs digital investments for a top Silicon Valley venture capital firm. Compliments of Ad Week, here is what you should be focusing on this year: http://www.adweek.com/news/technology/these-are-digital-trends-everyone-tech-and-advertising-needs-know-165017?utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech&utm_campaign=Adweek_Newsletter_2015152808 Meeker’s findings are not that surprising – mobile internet is growing faster...
We’re not quite half-way through the year but Facebook has made some major changes that left many concerned about their place on our newsfeeds. Earlier this year, they made a big step in legitimizing pages by removing irrelevant or “fake” likes from business pages. But that’s old news, and as many people noticed, legitimate content was almost...
Google announced last week that for the first time, more searches are coming from mobile devices (smartphones and tablets) than from laptops and desktops. According to their report, smartphones account for more than half of searches in 10 countries, including the United States. While they have not released the exact percentage, the marketing universe is not...
I was with friends the other night, watching Round One of the 2015 NFL Draft. But as we were waiting for our team’s pick to come later in the night, my friend starting flipping out. He is a fan of the Dallas Cowboys, and knows their logo is a bold, prominent, five-pointed star with an outline. When...
Today’s generation of employees no longer tend to stay in one career for life. In fact, the current average tenure for employees is less than five years. Young employees want to add new skills, explore new opportunities, and sometimes just see new cities. Unless they’ve done something terrible or dishonest, don’t have them escorted out like...