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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Department Article

Time For A Change

Have you thought about changing your company’s logo? What would make a company want to do such a thing – change the icon customers have grown to recognize and associate with your business? A lot goes into changing a logo – the thought process behind it, the many questions the company must ask itself – the main...

Branding Beyond The Door

Were you ever so excited to go to a restaurant or store you’ve heard so much about, only to find yourself disappointed? Often, I find myself walking into stores - whether it’s a retail store, movie theatre or restaurant - and not having a great experience. I want the experience I see on the commercials or hear...

Thinking Outside The Box

  It looks like just an everyday window display, with a headline and a few bullet points. It features a woman, dressed as a flight attendant. It’s is an ad for JetBlue. But there’s more there than meets the eye. The ad is an all-digital display (on Sixth Avenue in New York City) and the woman is...

Tech Trends

Every year, Mary Meeker delivers one of the most-watched reports on digital and internet trends. For those that don’t know, Meeker runs digital investments for a top Silicon Valley venture capital firm. Compliments of Ad Week, here is what you should be focusing on this year: http://www.adweek.com/news/technology/these-are-digital-trends-everyone-tech-and-advertising-needs-know-165017?utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech&utm_campaign=Adweek_Newsletter_2015152808 Meeker’s findings are not that surprising – mobile internet is growing faster...

Finding Your Place In The Newsfeed

We’re not quite half-way through the year but Facebook has made some major changes that left many concerned about their place on our newsfeeds. Earlier this year, they made a big step in legitimizing pages by removing irrelevant or “fake” likes from business pages. But that’s old news, and as many people noticed, legitimate content was almost...

Mobile Now Leading Google Searches

Google announced last week that for the first time, more searches are coming from mobile devices (smartphones and tablets) than from laptops and desktops. According to their report, smartphones account for more than half of searches in 10 countries, including the United States. While they have not released the exact percentage, the marketing universe is not...