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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Commentary

Their loss. Our gain.

by Ellen Fruchtman, President  Many major retailers are struggling to stay afloat. And if you care to read an updated list of who’s exiting the landscape or looking at serious reorganization, feel free to look at the running list updated frequently on Retail Dive at https://www.retaildive.com/news/the-running-list-of-2020-retail-bankruptcies/571159/ It’s sobering. And certainly, unhealthy business practices are equally to blame versus...

animated couple getting engaged over dinner

COVID Bridal Boom?

by Shane O'Neill, Vice President It happened in a flash. COVID-19 hit the newswire, cases grew and, before we knew it, the country was on lockdown. People couldn’t leave the house, businesses were closed and people had to decide who they were going to shelter in place with. When abrupt events like these happen, such as the...

What Do Political Marketing and Jewelry Marketing Have in Common? Everything.

Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in local and regional political marketing. Yep. We were instrumental in getting the first African American Mayor of Toledo elected, who served our city from 2002 - 2006. We worked on many campaigns for City Council, State Representatives,...

elephant with zebra stripes

How Weird Is Too Weird?

by Angie Ash, Executive Vice President So, have you been shopping in a brick and mortar yet? Gone out to dinner? Had your hair done? Although some states have not fully opened, many have to at least some extent. And the everyday experiences we’ve done without thinking about twice in the past have gone a little...

Grin and Bear It

by Angie Ash, Executive Vice President “Grin and bear it” were words my Dad sometimes said as I was growing up. Certainly, I’ve thought about those four words more in the past few months. My Dad is 88 years old this year, and he certainly has been through his share of hardship in his life thus far....

Warning street sign with the word coronavirus underneath, showing a blue sky in the background

CoronaVirus, Marketing, and You.

By Ellen Fruchtman, President Current Information and Strategy Right now, we are looking at an extremely fluid situation, which everyone will agree is changing hourly (let alone daily). With every major event cancellation, there will no doubt be a local economic impact. There are already tremendous stock market implications, which will undoubtedly have a trickle-down effect and will...

Use Facebook For What It Is

By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers on the subject. “How to get the most from Facebook”, “How to Sell on Facebook”, “Get More Fans on Facebook”, the list goes on and on. Yet, almost all of you are using the channel wrong and...

Lab Grown Diamond Image

The New Tipping Point.

By Ellen Fruchtman, President Tipping Point: the critical point in a situation, process, or system beyond which a significant and often unstoppable effect or change takes place. We’re at a tipping point. And lab-grown diamonds have brought us here. The magnitude of which this product will affect the industry has yet to be truly felt. But, rest assured, you will feel it.  Many,...

Change Can Be Easy

Change Is Good. And, It Can Be Easy.

by Ellen Fruchtman, President Almost 20 years ago, a book was published (September 1998), which had a profound impact on how I looked at business. The book, Who Moved My Cheese, became a topic in an article I wrote about the industry and its need to change a few years ago. At that time, there was no...

#metoo

#MeToo

By now you would have to be living under a rock if you weren’t aware of the Harvey Weinstein scandal and the famous hashtag which continues to gain traction. Hollywood has gotten the attention of what permeates several workplaces even to this day. It ran rampant, as many women will attest to (including me) when I...