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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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A New Addition

Kate Maller Jewelry, with two locations in Denver and Aspen, CO, has hired Fruchtman Marketing as their full-service marketing agency for their retail operations. As a designer, her exceptional jewelry is handmade in a sustainable manner in her Denver studio. Her retail stores also feature other emerging designers. The Kate Maller Denver location opened in 2019...

Midterm Mania

With media spending already in excess of $2.1 billion, you might need to be prepared this fall. Ad Age Campaign Ad Scorecard just completed an analysis showing spending levels currently just over $2.1 billion prior to the November midterm elections. Yes, billion, with U.S. Senate races leading the charge. This includes spending in TV, radio, and tracked...

Lewis Jewelers To Move To New Location

Lewis Jewelers in Ann Arbor, Michigan is moving their sparkle down the road! While their current location has served friends and family of Ann Arbor for over 100 years, David Lewis (owner of Lewis Jewelers) decided it was time to expand their growing business into a bigger space to showcase all it has to offer. Read...

Working Smarter, Not Harder

Instead of binging on Netflix in your downtime (before being able to goes away), consider taking a little time to explore Google Workspace Marketplace instead. You’ll find a plethora of helpful business applications that you can integrate into your current systems if you’re using Chrome. DocuSign, large file compression apps, and text reminders for meetings are...

Inflation? Fear Not! Download Our FREE White Paper.

Do the state of the national economy, rising prices, and inflation makes you nervous after the rewards of an incredible 2021? Fear not. National Jeweler recently covered key points of a white paper we authored here.  Want the entire white paper? We’re happy to share it with you! Download it here on our website.  AND if you’re going...

Up and Coming: Voice Search

We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of text messages all the way to smart speakers saving items on our Amazon wishlists. This has become a growing advancement in almost every corner of our lives. How may this be beneficial from a business standpoint?...

We’re Growing!

By Ashley Bowen, Senior Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have them with us!  Loran Ramm joins the team as an Account Coordinator. She is a graduate of Bowling Green State University with a bachelor’s degree in Creative Writing and Film Studies. Loran enjoys marketing and has a background...

Top 4 Jewelry Trends for 2022

By Chelsea Schroeder, Account Coordinator As we head into 2022, you may be on the hunt to elevate your wardrobe game with a fresh new look. Sometimes, a little sparkle can go a long way, and all you need is the right piece of jewelry to create a whole new vibe! You can turn a basic outfit...

Website Refresh

Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing website with new copy, navigation, or page design. Or, if you’re feeling like a completely new website is the route you want to go, we can work with you to develop a new site that offers...