Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Did You Know Tag

The words Covid-19 on a computer screen background

COVID-19 vs. The Flu Pandemic

by Angie Ash, EVP As each day passes, our consumer anxiety and stress levels rise as new announcements are made about COVID-19. In many states, groups of 50 or more are discouraged from assembling, schools have closed and college students have been forced to pack up and come home for the rest of the year, many restaurants...

How One Question Could Speed Up Your Site

by Charles Pobee-Mensah, Director of Digital Marketing HTTP/2 is a standard for websites that’s faster than the old way. Most websites don’t use it yet, but eventually, they all will. The best part is, you might be able to make this switch just by asking your hosting provider about it. Let’s take a closer look. What Is HTTP/2? When...

Pantone’s Color of the Year Is…

Classic Blue by Angie Ash, Executive Vice President Every year since 1999, The Pantone Color Institute has chosen a color of the year to capture a moment in time. In early December of 2109, Pantone announced, to some surprise, that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk. (For...

Group of women holding pink ribbons

The Birth of the Pink Ribbon

by Kelsi Roth, Senior Graphic Designer and Social Media Coordinator October is Breast Cancer Awareness Month, so you’ve probably been seeing a lot of little pink ribbons around even if you didn’t realize why. The pink ribbon has been synonymous with breast cancer awareness since the 1990’s, but was developed even before that.  Ribbons have been popularly used...

Woman using google

Free Ads on Google?

by Charles Pobee-Mensah, Director of Digital Marketing Did you know that according to one study, almost 60% of people don’t recognize Google Paid Ads when they see them? That means that many people are going to treat your free “organic” search result no different than they’d treat one that you paid for. But when you pay for ads...

Not Secure

Your Website Might Be Labeled “Not Secure” in June

by Charles Pobee-Mensah, Director of Digital Marketing If people are able to visit your website with HTTP at the beginning instead of HTTPS, trouble is coming for you in June. Last month, Google announced that they will be labeling all HTTP sites as “insecure” in their Chrome browser. If that’s you, consider the following: Chrome is the most...

Is Your Site Secure?

If your website has any search or data entry fields, and whose doesn't, October's update to the Google Chrome browser will start to show the site as "Not Secure" if you haven't already secured SSL/TLS certificates and setup HTTPS on your web servers. Most jeweler sites are currently not. Is yours? Click for more information: http://www.zdnet.com/article/google-tightens-noose-on-http-chrome-to-stick-not-secure-on-pages-with-search-fields/...