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Three Techniques to Build Brand Trust Among Consumers Online

By Chelsea Schroeder, Account Coordinator

With online shopping becoming more habitual than ever, building trust with consumers has never been more important when it comes to keeping your business thriving during the upcoming holiday season. Did you know that as an online retailer or business, you can build more trust among your consumers with these three techniques? Read below to learn a few of the best online habits for retailers, so you can turn first-time shoppers into lifelong customers.

  1. Responsiveness 

When a customer or potential buyer calls a store number, sends an email, or directly messages someone on social media, the time it takes a business or brand to respond can make or break a prospective purchase! Being responsive and helpful creates a sense of trust and increases the likelihood of making a sale.

  1. Strong Social Presence

Consumers are more likely to buy from brands that have a strong presence on social media. Whether it’s recent and on-trend posts of what is popular at the moment, high-quality images, or content that features up-to-date and in-stock items, being able to connect with your audience in the social sphere is a must in 2021!

  1. Reviews

When looking for the best place to shop online, many shoppers turn to reviews to see what others are saying and have experienced about a particular retailer or product. Always encourage and incentivize your present customers to leave positive reviews, and try to monitor and confront the bad! 

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