Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Video Is The Hottest Trend

By Shane O'Neill, Vice President Video is quickly becoming the hottest marketing trend for businesses. Why? Simply stated, video on social can generate up to 1,200% more shares than static images or text. In addition, 9 out of 10 brands have reported a significant lift in brand recall when using 6-second bumper ads on YouTube. If you’re still...

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Facebook Ad vs. Boosted Post

It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both require a budget and both help you reach a wider audience, there are some key differences that you should be aware of. Facebook can go into this deeper with a simple Google search, but let’s cover...

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Being Human in a Digital World

by Kristy Cartmell, Graphic Designer Social media allows for marketing unlike any other platform. Because it is a more personal form of communication, your posts and ads should be, too. The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find anywhere else, so be sure to utilize...

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Stuff You’ll Love

by Angie Ash, Executive Vice President Ironically, WE almost missed The Atlanta Jewelry Show, thanks to a continually delayed and then canceled flight. Thanks, Delta! Thankfully, we were able to reschedule our Friday sessions and present them on Saturday. If you weren’t at the show, no worries. All of our presentations are available here for you to read...

The Importance of Holiday Posts

The Importance of Holiday Posts

by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush Day is on November 1st to combat the sweet tooth many of us may be suffering from the day after Halloween. National Good Neighbor Day is September 28th and National Clean Out Your Computer Day is the...

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Instagram: Should I Go Live?

by Kelsi Roth, Designer & Social Media Coordinator Instagram is the third most popular social media platform (following Facebook and YouTube) with more than 1 billion monthly users and more than 80% of users following at least one business. Potential customers are there, but how do you get their attention? Instagram algorithms are constantly changing and every...

Jeweler Gives Nod to HBO’s “Game of Thrones” with “Bend the Knee” Campaign

WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial, running on YouTube Advertising, around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones”.  Watch...

Understanding The Instagram Algorithm

By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses the platform! The endless question is how do you get to get it to work in your favor? Here are some tips to focus on when posting and when using Instagram. 1. Post more often. 2.Post video. Video consumption on...

The Complete Guide to Online Social Listening

By Dana Rathke, Social Media Specialist  Are you wondering what customers are thinking about your business? The best way to market to customers is through feedback and listening to their needs. Online social listening let you do just that. Here are some ideas to improve your online social listening strategy. 1)Uncover hidden conversations about your business. Online social listening, will...