The Glittering Rise of Video Content: Social Media Strategies for Jewelers
by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on social media platforms such as TikTok, Facebook/Instagram Reels, and YouTube marks a transformative shift in engagement strategies. These platforms offer jewelers an unparalleled opportunity to highlight their craftsmanship, narrate their brand's story, and present their products in...