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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Impact Your Profitability with Social Responsibility

By Shannon Joyce, Account Coordinator  In today’s competitive market, it is important to go above and beyond to attract the ideal consumer. Many consumers, specifically millennials, do plenty of research before making any significant purchase. Something that is becoming increasingly important to many shoppers is that the business is socially and ethically responsible. There are several ways...

7 Tips For Going Live On Social Media

By Dana Rathke, Social Media Specialist It’s nothing new, but Facebook and Instagram Live are seeing a major increase in use and importance each and every day. Connect with your audience with real, in-the-moment video content. Here are some tips on getting started and succeeding at Facebook and Instagram Live: Add Value. Think about the intention of...

The New TV

The New TV

by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It wasn’t even 5 or 6 years ago that people would balk at the idea of the cable cutters becoming a concern for traditional TV. Fast forward to today and cable is the bane of most people’s existence...

Rise of Amazon

Social Takes the Lead and The Rise of Amazon

by Shane O'Neill, Vice President According to the 2018 State of Digital Advertising report, Social Media has become the #1 digital marketing medium. On the rise is Amazon, who is planting their flag as the e-commerce giant…but opportunities for the local retailer are available, although many are unaware. Social Takes the Lead Social Media has become the most popular...

Sharing on Social Media

The Science of Sharing on Social Media

by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes - increase your engagement! With more engagement on your posts - liking, commenting, reacting or sharing - Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with...

Facebook's Newest feature

Facebook Rolls Out New Feature

by Ashley Bowen, Account Coordinator Facebook just made it easier to analyze the social media marketing of your competitors. The social media giant recently introduced a new feature which allows anyone to see the ads being run by a page, even if you don’t follow that page. If used effectively, this enhanced feature will allow businesses to...

What Not To Do On Social Media

What NOT To Do On Social Media

by Logan Taylor, Social Media Coordinator Don’t Promote Too Much. 46% unfollow if there are too many promotional messages. Be sure to mix in educational, inspirational, and entertaining content as well. Post Irrelevant Information. 41% of users will unfollow because of this. Always match your posts to your brand and audience. Try To Be Too Cool (or Conservative). 30%...