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The New Customer Service Tool

by Erin Cole, Social Media Marketing Manager How many times have you found yourself in a lengthy and frustrating process when receiving or facilitating customer service? Not any more. While traditional customer service methods aren’t bad, there are always new methods to meet your customers where they are. Social media has become a primary source of connecting with...

TikTok & Instagram: The New Search Engines

by Loran Ramm, Account Coordinator   Most of us can agree that our first interactions with the internet involved search engines. The early 1994 Webcrawler walked so that the 1998 Google Search could run (shout out to Ask Jeeves. None of us will forget you.) But the internet has grown into a more technologically advanced place since the...

This is SOCIAL media, after all…

by Erin Cole, Social Media Marketing Manager Making a post on social media can be a daunting task for some. Pinterest, LinkedIn, Instagram, Tik Tok, and that’s not even all of them! “Is this catchy enough?” “Is this the right kind of post for this platform?” “Did I do that right?” All valid questions. Unfortunately, if your answer to those questions...

Up and Coming: Voice Search

We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of text messages all the way to smart speakers saving items on our Amazon wishlists. This has become a growing advancement in almost every corner of our lives. How may this be beneficial from a business standpoint?...

We’re growing!

We are excited to announce Erin Cole as the newest member of our digital team! Erin comes to Fruchtman with extensive social marketing experience, having worked in digital marketing and social media management for a number of different industries for 6+ years. She graduated with a Master’s Degree in Organizational Management from Misericordia University and Bachelor's Degree...

YouTube Statistics You Need to Know

YouTube is making waves in the small business advertising world. Ads are managed through the Google Ads platform, and video ads are easier to make than ever with the availability of high-quality cell phone cameras and free editing software. Are you considering advertising on YouTube? These statistics will help.  YouTube is the second most visited website...

The Ultimate Guide to Instagram Hashtags for 2022

By Amber Bartolet, Social Media Marketing Manager Instagram hashtags can help your posts reach a target audience, attract new followers in your niche, increase engagement, and develop a more positive and recognizable brand image. Although, if they’re used too frequently or without a clear strategy in mind, they become pointless and inefficient. Here are the best tips and...

Success Strategies for 2022

By Ellen Fruchtman, President If we have learned anything over the course of the last few years, it is our ability to pivot and look straight in the eye of adversity. Now it’s 2022. And, in some ways, the news is the same, and perhaps life in 2019 will never be achieved again. All that being said,...

The Metaverse Is Coming

By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice this on Facebook itself because Meta is a publicly-traded company and Facebook is just one of their assets. Meta will be spending tens of billions of dollars in the next few years to build the Metaverse and...

Captioning Social Media Videos

By Kelsi Roth, Senior Graphic Designer Video is a popular and highly effective way to engage audiences on your social media platforms. From Instagram to YouTube, video can’t be beat when it comes to return on investment and result rates. So how can you make those videos as accessible as possible?  Any time you utilize video with speech...