by Hannah Hoyer, Social Media Marketing Manager Social media has become a powerhouse in the modern world, offering limitless opportunities for individuals and businesses to connect, engage, and thrive. Yet, success in this ever-evolving landscape isn't guaranteed. To unlock its full potential, consider these best practices: Quality is King: In the realm of social media, quality content...
by Megan Bennett, Social Media Manager In the gleaming world of high-end jewelry, appearances are paramount. Enter Instagram, a platform where visuals reign supreme. For high-end jewelry store owners, Instagram isn't just a social media platform—it's a digital showcase, a bridge to clients, and a tool to drive sales. Here's how to polish your Instagram strategy and...
by Patrick Giammarco, SEO Specialist Social media serves as a vital tool for connecting with both current and prospective customers, providing a platform for engagement, brand awareness, and sales growth. Platforms like Instagram, Facebook, and Pinterest are visual-centric, making them ideal for showcasing your unique jewelry pieces. They allow you to tell your brand's story, share customer testimonials,...
By Megan Bennett, Social Media Marketing Manager As a luxury jewelry brand, you know that your target audience is looking for more than just a beautiful piece of jewelry. They want to feel special, unique, and glamorous. And to reach these potential customers, you need to create content that resonates with their aspirations and dreams. Social media...
By Erin Cole, Social Media Marketing Manager Marketing is ever-evolving. There is always a new component to consider when looking at your social media strategy and how best to reach your customers. In the past year, video-style content has been a leading trend that enhances the value of products and increases conversions. However, many brands, while successfully...
by Erin Cole, Social Media Marketing Manager How many times have you found yourself in a lengthy and frustrating process when receiving or facilitating customer service? Not any more. While traditional customer service methods aren’t bad, there are always new methods to meet your customers where they are. Social media has become a primary source of connecting with...
by Loran Ramm, Account Coordinator Most of us can agree that our first interactions with the internet involved search engines. The early 1994 Webcrawler walked so that the 1998 Google Search could run (shout out to Ask Jeeves. None of us will forget you.) But the internet has grown into a more technologically advanced place since the...
by Erin Cole, Social Media Marketing Manager Making a post on social media can be a daunting task for some. Pinterest, LinkedIn, Instagram, Tik Tok, and that’s not even all of them! “Is this catchy enough?” “Is this the right kind of post for this platform?” “Did I do that right?” All valid questions. Unfortunately, if your answer to those questions...
We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of text messages all the way to smart speakers saving items on our Amazon wishlists. This has become a growing advancement in almost every corner of our lives. How may this be beneficial from a business standpoint?...
We are excited to announce Erin Cole as the newest member of our digital team! Erin comes to Fruchtman with extensive social marketing experience, having worked in digital marketing and social media management for a number of different industries for 6+ years. She graduated with a Master’s Degree in Organizational Management from Misericordia University and Bachelor's Degree...