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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Angie Articles Tag

Falling Prices Sign

Nordstrom or Walmart?

by Angie Ash, Executive Vice President You live in a nice home, most likely with generous square footage in an upscale neighborhood. It’s probably filled with nice things. Open your closet. Your suits and ties were not likely purchased at a discount and if they were, you’re not telling. Your handbag is buttery leather, complete with...

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Stuff You’ll Love

by Angie Ash, Executive Vice President Ironically, WE almost missed The Atlanta Jewelry Show, thanks to a continually delayed and then canceled flight. Thanks, Delta! Thankfully, we were able to reschedule our Friday sessions and present them on Saturday. If you weren’t at the show, no worries. All of our presentations are available here for you to read...

Millennial Priorities

by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry, I got some answers that may lend you a little insight. Recently, I went around our office and talked to the ladies of our mainly millennial staff, asking them questions about jewelry, what they like, and what they...

Diversity

Let’s Talk Diversity

by Angie Ash, Executive Vice President Open up a magazine, watch a few television commercials or banner ads, or read a few articles like this one or this one and you’ll quickly learn that showing diversity in advertising is at the forefront of everything we’re consuming these days. As someone who has friends gay and straight, black,...

The Co-Op Conundrum

The Co-Op Conundrum

by Angie Ash, Executive Vice President As a fine jewelry retailer, you may have invested some significant dollars in high-performing brands. Those brands may have also demanded some high-dollar buy-ins, so it’s important to utilize the benefits these brands offer. Co-op can be a conundrum, though, and if you’re anything like me, you prefer the wine blend...

Jelly Bean Necklace

The Jellybean Necklace

by Angie Ash, Executive Vice President I received my very first piece of jewelry when I was five years old, on my birthday. It was a necklace featuring three small plastic jellybeans in red, orange and yellow on a “gold” chain. In a photo taken that day at dinner, I’m wearing my Winnie the Pooh dress (favorite...

Chopped Salad

By Angie Ash, Executive Vice President Warmer weather means lightened up recipes. When you’re looking for a light and refreshing salad that whips up easily, try this one! Ingredients: 1/3 cup feta cheese 2 tablespoons olive oil 1 tablespoon lemon juice 1 tablespoon water 1 tablespoon dill 1 garlic clove salt and pepper 1 can chickpeas, drained 2 stalks celery, chopped 1/3 cup frozen peas 1/3 cup toasted sliced...

Mom’s No Stereotype

By Angie Ash, Executive Vice President Today’s moms don’t fit outdated stereotypes. They are certainly complex. They raise children and lead meetings. They balance checkbooks alongside bags of groceries. They may be moms to one and stepmoms to another. But an overlooked fact is that many are also your self-purchasing female with the means to buy fine jewelry...

Channeling Positive Vibes

By Angie Ash, Executive Vice President  Cristy Cali has joined Fruchtman Marketing as a new project and social marketing client. Located in Saint Rose, Louisiana, outside New Orleans, we’re channeling positive vibes in our marketing and can’t wait to create some magic together. To read more about Cristy Cali, visit cristycali.com. Looking for a new strategic direction?...