logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Angie Articles Tag

You Lost a Big Brand. Now What?

by Angie Ash, EVP When retailers gain partnerships with big brands, the proverbial roller coaster ride that ensues is surely more thrilling than scary. Your clientele changes from the merely upscale customer to the one with an abundance of money to spare. You know, the ones that don’t bat an eye when it comes to purchasing something...

What’s So Special About It?

by Angie Ash, EVP Last week, I had a very engaging conversation with a UCLA grad student researching, you guessed it and no pun intended, an emerging engagement ring brand. The new brand, which had to be kept from me, was considering an online storefront with a brick-and-mortar showroom. Emily asked me some great questions and we discussed...

Three Consumer-Based Goals for the Jewelry Industry

by Angie Ash, EVP I have been working within the fine jewelry industry now for over 25 years. That’s a lot of time to ponder the intricacies of the business-consumer connection and what retail jewelers can do better!  While the industry as a whole is making strides, (adopting service technology such as Podium is one example), work still...

Chilled Squash Soup with Leeks and Dill

by Angie Ash, EVP No hot soup here! This chilled soup is my favorite to make every summer when it’s far too hot to turn on your oven. It’s delicious and flavorful, and the hint of lemon makes it oh so refreshing! Chilled Squash Soup with Leeks and Dill 2 leeks (white and pale green parts)2 tbsp extra virgin...

A Cookieless Future

by Angie Ash, EVP I have to be honest. When Google announced that it wasn’t going to replace cookies in Chrome with any new proposed personal identifiers, I was neither surprised nor upset. If you’re reading this and not entirely sure what cookies are, you should be soon. That’s because when you visit a website, any tracking...

Easy Celebration Salad

by Angie Ash, EVP This versatile salad is bursting with flavor and texture, and healthy yet tasty ingredients. It’s my favorite to whip together for gatherings with family or friends, which I’m hoping we can actually do this summer! Easy Celebration Salad For the Dressing¾ cup sugar½ cup apple cider vinegar½ teaspoon salt½ teaspoon black pepper¼ cup extra virgin...

Things That Make You Go “Hmmm?…”

by Angie Ash, EVP Jewelry campaigns typically involve some storytelling. And some campaigns are clever and make sense, like romancing three-stone rings into a past/present/future ring. Or making that pendant of swirling diamonds not just be a nice design, but a “journey”. Other things are a bit more far-fetched, or just plain crazy. We’ve seen it all...

Hard Habit To Break

By Angie Ash, EVP Many retailers had their best year ever in 2020. Perhaps that was due to rolling up their sleeves and embracing necessary changes to get business done. Or maybe it was because their best customers were spending money on jewelry instead of travel. Likely, it was a fortunate combination of both! Now, however, there...

Getting Personal with Clienteling

by Angie Ash, EVP Know what’s great? Receiving a text message from a business that sounds genuine and specifically written to me. Know what’s not great? A canned, cut, and pasted attempt to “connect”. Getting business done during a pandemic meant jewelers HAD to turn the innovation switch on to stay alive. And retailers got in line accordingly...