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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Angie Articles Tag

Sleigh Bells Ring. Are You Listening?

by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” For many people, though, possibly you included, it’s also the most stressful time of the year. Will the end of the year sales you’re anticipating happen again this year?...

Doctor Will Text You Now

The Doctor Will Text You Now

by Angie Ash, Executive Vice President If there’s a certain segment of technology that’s seen a surge in growth in 2018, it’s business to consumer texting, surprisingly even by conservative corporations. In just this year alone, I’ve received texts confirming my mammogram, that my contacts are in, that my receipt from a purchase made on Square is ready...

Ice cream flavors

I Just Want Chocolate

by Angie Ash, Executive Vice President Marketing Campaigns are like Ice Cream Flavors. At Fruchtman, we’re in the midst of testing out the capabilities our project management software offers. We decided one of the tests should be fun, because who really looks forward to testing out software capabilities, right? Someone on our team threw out the idea of...

Your Marketing Animal

What’s Your Marketing Animal?

by Angie Ash, Executive Vice President There you are, sitting in your store’s conference room, hashing out ideas for your latest marketing campaign. You’re really happy because, for three weeks straight, you’ve been contributing ideas alongside your teammates. For once, everyone is on the same page, from the store bookkeeper to the manager to the owner. The...

Christmas in July

It’s Christmas In July

by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach, vacations and lemonade stands. Depending on your sales history, it can also mean a generally slower time of year for your business. Take advantage of the extra time you may have on your hands to start planning...

Are You Sticking to Your Retail Resolutions?

by Angie Ash, Executive Vice President We’re nearly (gulp) halfway through the calendar year. When you drafted your marketing plan for the year, beyond your spending dollars, you most likely set some goals. How are those going for you? If yours are lackluster, let’s dive into why this may be. Bad habits vs. new and good habits. When a...

What's Your "Type?"

What’s Your “Type?”

by Angie Ash, Executive Vice President We’re all guilty of it. We size people up while we’re waiting in a line, sitting at a table in a restaurant, or passing someone on the highway. We tend to lump people in buckets based on their appearance and our thirty seconds of judgment. We don’t mean to do this,...

Up For Debate

Up For Debate

by Angie Ash, Executive Vice President Imagine the following scenario: You’re in a staff or team meeting, discussing a big project or event. Ideas are thrown on the table. Of course, someone has a very strong opinion about one of the ideas over the other. It’s decision time and everyone agrees with the person who voiced the...

Counter Culture

#Flabbergasted. That was me when a client recently inquired about a door counter. They were looking for some recommendations on brands and types to check out. Out of curiosity, I decided to ask a few clients what traffic counter systems they use, since we regularly recommend them to our clients. Some of the answers? "We don’t use...