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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Angie Articles Tag

Grin and Bear It

by Angie Ash, Executive Vice President “Grin and bear it” were words my Dad sometimes said as I was growing up. Certainly, I’ve thought about those four words more in the past few months. My Dad is 88 years old this year, and he certainly has been through his share of hardship in his life thus far....

Here Come the Brides…or Not

by Angie Ash, Executive Vice President Owning Bridal. Many jewelers want to claim it in their market. And, yes, every jeweler should desire to have a certain percentage of the bridal business. After all, it’s usually the first major jewelry purchase in a couple’s lives together, and a starting point for a jeweler to build future business....

checklist of 2020 goals

Making Your 2020 Business Goals a Reality

by Angie Ash, Executive Vice President Happy 2020! With a new year comes new business goals or, perhaps, the resolve to make last year’s goals this year’s reality. Finally. You’re ready. Right? The problem with most resolutions is the fact that in order for them to become a happy reality, a new habit must be formed, and...

vintage rings

Out with the New, In with the Old

by Angie Ash, EVP The pre-owned market is hot if you weren’t aware of this already. It’s evidenced by the droves of people shopping on online clothing sites such as ThredUp and Poshmark. But more importantly, it’s equally hot when it comes to high-end, designer clothing brands on sites such as The Real Real, Material World, and...

Falling Prices Sign

Nordstrom or Walmart?

by Angie Ash, Executive Vice President You live in a nice home, most likely with generous square footage in an upscale neighborhood. It’s probably filled with nice things. Open your closet. Your suits and ties were not likely purchased at a discount and if they were, you’re not telling. Your handbag is buttery leather, complete with...

AJS Logo

Stuff You’ll Love

by Angie Ash, Executive Vice President Ironically, WE almost missed The Atlanta Jewelry Show, thanks to a continually delayed and then canceled flight. Thanks, Delta! Thankfully, we were able to reschedule our Friday sessions and present them on Saturday. If you weren’t at the show, no worries. All of our presentations are available here for you to read...

Millennial Priorities

by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry, I got some answers that may lend you a little insight. Recently, I went around our office and talked to the ladies of our mainly millennial staff, asking them questions about jewelry, what they like, and what they...

Diversity

Let’s Talk Diversity

by Angie Ash, Executive Vice President Open up a magazine, watch a few television commercials or banner ads, or read a few articles like this one or this one and you’ll quickly learn that showing diversity in advertising is at the forefront of everything we’re consuming these days. As someone who has friends gay and straight, black,...

The Co-Op Conundrum

The Co-Op Conundrum

by Angie Ash, Executive Vice President As a fine jewelry retailer, you may have invested some significant dollars in high-performing brands. Those brands may have also demanded some high-dollar buy-ins, so it’s important to utilize the benefits these brands offer. Co-op can be a conundrum, though, and if you’re anything like me, you prefer the wine blend...