There’s no denying that email is still a very viable part of a company’s marketing plan. Great emails are short, purposeful, visual and at a glance, deliver a message to your subscribed recipients. But a good subject line can mean the difference between an email that gets opened and checked out and one that gets deleted...
We’ve read again and again how mobile usage is changing the way we market to consumers. We all know how much we have come to truly rely on our phones to be our pocket computers — and not really our phones so much. When you think about it, calling these devices smartphones is not really accurate...
You’re an independent retail jewelry storeowner doing it all, including your own jewelry marketing. You’re overwhelmed and aren’t able to spend the time you need on your sales floor. Not to mention, you’re not really sure what you’re doing — or if the results you’re seeing — are good, bad or otherwise. You’ve started researching agencies...
Happy 2016! With a new year comes new goals or, perhaps, the resolution to make last year’s goals THIS year’s reality. Finally. You’re ready. Right? The problem with most resolutions is the fact that in order for them to become a happy reality, a new habit must be formed, and according to a study by Health...
As the song goes, “It’s the most wonderful time of the year.” For many people, possibly you included, it’s also the most stressful time of the year. Make your in-store holiday experience for your customers as relaxing and festive as it can be by engaging all their senses. Sight: Everyone likes some holiday cheer. Have fun determining...
Guess what? Just because you may be one of those last-minute holiday shoppers, either convinced that the best deals are out there December 24th, or on a mission because you procrastinated all month, it does not mean the rest of the world thinks or acts like you. The truth of the matter is that more than...
Last week, De Beers released a reprint of a very recent article entitled "Dirty Diamonds," which was featured in the August 27 issue of "Time." The article highlighted the conflict and misery still found in the diamond mines of the Congo and pointed out the pitfalls of the Kimberley Process. As I'm sure all of you know, the Kimberley Process,...
So you’ve determined where you’re going on vacation. You can’t wait to have that fruity drink in your hand. And now you’re ready to book your accommodations. Chances are, you’re going to do your due diligence and check out what others are saying about the resorts you’re considering before you make your decision. There’s no doubt online...
You’re working hard to connect with both potential and current customers these days, be it via traditional radio or digital, outdoor or social endeavors, and you’re continuing to make sales. But it’s no longer easy to have a repeat customer at “hello.” Today’s consumers expect much more from their shopping experience in order to make a...
...traditional media is dead. In mid-April of this year, we were honored to present at the Chicago INSTORE Smart Show. We were asked to speak on traditional media, and we could not have been happier to do so because we had a point we wanted to make. You see, everywhere you turn, there are articles or studies...