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Technology Tag

The Changing Landscape of Digital Marketing

by Shane O’Neill, Chief Marketing Officer The digital marketing world has plenty of options we’re all familiar with: social media, paid search, retargeting, YouTube ads, and more. Retailers use some or all of these to promote their products and services. But you know what’s not so obvious? The sneaky changes happening behind the scenes in these marketing...

5 Reasons to Invest in Content Marketing

by Pat Giammarco, SEO Specialist Ready to invest in content marketing to boost your SEO results? Here are the top 5 reasons that’s a good decision: It helps grow your brand awareness - Customers are drawn to helpful, creative content Boosts your organic online findability (SEO) - Google LOVES fresh, high-quality content Grows your audience and online...

Are you using Google’s free tools and platforms?

by Ashley Bowen, Account Coordinator It’s common knowledge that Google is an internet search engine. However, Google offers many free tools and platforms to help you in a variety of ways, both professionally and personally. Are you taking advantage of everything Google has to offer? Google provides more than just a way for people to obtain information...

Wrapping Up Website Design Best Practices in 2022

Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing. Make sure the following are all true for your website: Utilizes fonts that are easy to read Contains high quality, impactful images Sticks to a limited color scheme Drives towards a clear call to action Avoids clutter...

An Apple a Day is a Nice Way to Play

By Shane O'Neill, Vice President By now, most of us are pretty familiar with the various types of digital media options available. From social media, paid search, retargeting to digital display and YouTube advertising and so on, most retailers are actively incorporating some or all into their marketing mix. Less obvious to most is the constantly evolving...

This Could be a Media Game Changer

By Shane O'Neill, VP Media advertising is about to get a whole lot more interesting as Disney+ and Netflix are about to introduce ad-supported subscription options. As two of the most dominant streaming services with the highest average customer retention rates, the question is how much of traditional cable ad dollars will move over to Disney+ and...

Up and Coming: Voice Search

We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of text messages all the way to smart speakers saving items on our Amazon wishlists. This has become a growing advancement in almost every corner of our lives. How may this be beneficial from a business standpoint?...

The Metaverse Is Coming

By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice this on Facebook itself because Meta is a publicly-traded company and Facebook is just one of their assets. Meta will be spending tens of billions of dollars in the next few years to build the Metaverse and...

Google Tag Manager

by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added to your website in order to get it to play nicely with others. There might be code from Facebook, from Google Analytics, from anywhere, really. These pieces of code are often referred to as "tags".  One way to...