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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Technology Tag

Buy Now, Pay Later?

By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...

Google Tag Manager

by Shane O'Neill, Vice President A lot of times little pieces of code from different places have to be added to your website in order to get it to play nice with others. There might be code from Facebook, from Google Analytics, from anywhere really. These pieces of code are often referred to as "tags".  You should know...

A Cookieless Future

by Angie Ash, EVP I have to be honest. When Google announced that it wasn’t going to replace cookies in Chrome with any new proposed personal identifiers, I was neither surprised nor upset. If you’re reading this and not entirely sure what cookies are, you should be soon. That’s because when you visit a website, any tracking...

Is Apple Hurting Your Facebook Advertising?

by Charles Pobee-Mensah, Director of Digital Marketing Mom and Dad are fighting. And we're all caught in the middle. In this case, Mom and Dad are two tech giants, Apple and Facebook. And at this point, we're still not sure if the collateral damage will be like Hong Kong after the Godzilla vs. Kong battle. Let's take a...

New Tab Groups In Google Chrome Make Browsing Easier

by Charles Pobee-Mensah, Director of Digital Marketing Ever feel lost in all the tabs you have open? Google Chrome recently added a better way to keep your browser tabs organized. You can now create "tab groups".  These neat little things can be named, color-coordinated, and minimized. So instead of seeing dozens of tabs with their names cut off,...

Website Spam and How to Get Rid of It

by Charles Pobee-Mensah, Director of Digital Marketing From time to time, our clients find themselves up to their ears in website spam. This usually takes the form of tens, dozens, or even hundreds of emails related to Russia, porn, Viagra, you name it. Website spam can sometimes be tricky to get rid of. But thankfully, there are...

How One Question Could Speed Up Your Site

by Charles Pobee-Mensah, Director of Digital Marketing HTTP/2 is a standard for websites that’s faster than the old way. Most websites don’t use it yet, but eventually, they all will. The best part is, you might be able to make this switch just by asking your hosting provider about it. Let’s take a closer look. What Is HTTP/2? When...

Tech-Trend

by Michael Fruchtman, CEO/CFO We all know AI is going to change the face of retail. Treedy.ai has come up with a process for turning your 2D photos into 3D in a fraction of the time and a fraction of the cost compared to other AI companies. As more people are shopping online, they want to know how...

Hashtag

Do I Really Need Hashtags?

by Kelsi Roth, Designer If you’re dedicating time to creating a presence for your business on Instagram, you’ve likely reached a point where you wonder, “I have no idea what hashtags to use, why do I even bother with them?” It sounds unlikely that anyone would be searching for a #SuperSpecificThing, right? Well, according to recent Instagram...

Mobile Website

Are You Checking Your Website on Your Phone?

by Charles Pobee-Mensah, Director of Digital Marketing For a jeweler, checking your website is work. And most jewelers have computers for doing work. So, most of the time when jewelers check their websites, it’s on a computer. But is that how your customers view your website? Nope. Your Customers Find You On Their Phones Ok, it’s not literally all...