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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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technology Tag

Tech-Trend

by Michael Fruchtman, CEO/CFO We all know AI is going to change the face of retail. Treedy.ai has come up with a process for turning your 2D photos into 3D in a fraction of the time and a fraction of the cost compared to other AI companies. As more people are shopping online, they want to know how...

Hashtag

Do I Really Need Hashtags?

by Kelsi Roth, Designer If you’re dedicating time to creating a presence for your business on Instagram, you’ve likely reached a point where you wonder, “I have no idea what hashtags to use, why do I even bother with them?” It sounds unlikely that anyone would be searching for a #SuperSpecificThing, right? Well, according to recent Instagram...

Mobile Website

Are You Checking Your Website on Your Phone?

by Charles Pobee-Mensah, Director of Digital Marketing For a jeweler, checking your website is work. And most jewelers have computers for doing work. So, most of the time when jewelers check their websites, it’s on a computer. But is that how your customers view your website? Nope. Your Customers Find You On Their Phones Ok, it’s not literally all...

3 Tips for preventing a website access nightmare

3 Steps to Prevent a Website Access Nightmare

by Charles Pobee-Mensah, Director of Digital Marketing We see it all the time. A new jeweler is ready and excited to get started with us. They can’t wait to see how the new ad campaigns and website changes will affect their business. Then the jeweler realizes that nothing can get started. They don’t have the right access...

Social Promotions: What You NEED To Know

by Shane O'Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans/followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve contests and...

Eight Great Business & Marketing Podcasts

By Kelsi Roth, Graphic Designer Podcasts have been making a huge comeback in the last few years, providing excellent information and entertainment in a format that makes for easy multitasking. Podcast listeners are able to gain valuable insight and learn from industry professionals during their commute, workouts, and down time. With new podcasts starting every day and...

Doctor Will Text You Now

The Doctor Will Text You Now

by Angie Ash, Executive Vice President If there’s a certain segment of technology that’s seen a surge in growth in 2018, it’s business to consumer texting, surprisingly even by conservative corporations. In just this year alone, I’ve received texts confirming my mammogram, that my contacts are in, that my receipt from a purchase made on Square is ready...

Cybercriminals Confession

A Special Feature on Security Issues by Yigal Behar

The Top Tricks, Sneaky Schemes, and Gimmicks Cybercriminals Use to Hack Your Computer Network The contemporary world is rife with digital thieves. They’re penetrating the complicated data structures of huge credit-monitoring companies like Equifax, scooping up the personal information of millions of people. They’re also targeting small businesses exactly like your own and extorting them for thousands and...