by Charles Pobee-Mensah, Director of Digital Marketing When the Apple Watch was unveiled, any retail jeweler selling watches had to have taken notice. Does this mean something or nothing? However, it would have been easy to overlook how this new frontier could have affected the rest of their jewelry business. Smart jewelry is here and its presence is...
By Shane O'Neill, Vice President This past Thursday Queen Elizabeth II posted on Instagram for the first time. While the average user age on Instagram is somewhere between 25 and 34, that hasn't stopped the monarch from reaching out to her peeps. Social media knows no age limit as it continues to bring in new users both...
By Kelsi Roth, Graphic Designer Podcasts have been making a huge comeback in the last few years, providing excellent information and entertainment in a format that makes for easy multitasking. Podcast listeners are able to gain valuable insight and learn from industry professionals during their commute, workouts, and down time. With new podcasts starting every day and...
by Angie Ash, Executive Vice President If there’s a certain segment of technology that’s seen a surge in growth in 2018, it’s business to consumer texting, surprisingly even by conservative corporations. In just this year alone, I’ve received texts confirming my mammogram, that my contacts are in, that my receipt from a purchase made on Square is ready...
The Top Tricks, Sneaky Schemes, and Gimmicks Cybercriminals Use to Hack Your Computer Network The contemporary world is rife with digital thieves. They’re penetrating the complicated data structures of huge credit-monitoring companies like Equifax, scooping up the personal information of millions of people. They’re also targeting small businesses exactly like your own and extorting them for thousands and...
by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list of some worth listening to…read more. Total Retail Talks. If you’re short on time (and who isn’t?) these podcasts are typically 15 minutes long with tons of tidbits and useful information. Andrew Warner is the host who is...
by Charles Pobee-Mensah, Director of Digital Marketing Google made waves last month by debuting Duplex. Google describes Duplex as "a new technology for conducting natural conversations to carry out ‘real world’ tasks over the phone." This means that soon robots could be calling your store to schedule appointments. Duplex sparked controversy when people realized that it works so well...
by Charles Pobee-Mensah, Director of Digital Marketing If people are able to visit your website with HTTP at the beginning instead of HTTPS, trouble is coming for you in June. Last month, Google announced that they will be labeling all HTTP sites as “insecure” in their Chrome browser. If that’s you, consider the following: Chrome is the most...
by Michael Fruchtman, CFO The holidays are coming and that means food, food, and more food. It also means getting on the scale and feeling terrible frustration with the added weight. Each pound added feels like a betrayal to your body. Now there’s a new way to look at it! A new “scale” called a SHAPA. This scale...
Augmented reality has the potential to change the jewelry industry forever. The last tech boom shifted most of the retail industry toward selling online. Local jewelers, however, weren’t affected in quite the same way. By and large, customers still want to see jewelry before they buy it. But, all of that could change if the tech...