The Return of Desktop During COVID
by Charles Pobee-Mensah, Director of Digital Marketing
For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor’s appointment and what not. But it also meant shorter website visits. Those same people had to stop once the doctor called them in.
During COVID however, we noticed a return of desktop traffic for many of our clients. Our Q2 2020 reporting showed the traffic from desktop and mobile sources almost even for some. This matches what the New York Times reported in April.
The silver lining to take away here is that the people visiting your website during the pandemic could be spending more time on your site and be more likely to take certain actions like filling out contact forms. Some things are just easier on a desktop.
If you’re curious about how to stay informed about your website traffic, check out our Two Ways To Better Understand Your Website Visitors.