logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

The Return of Desktop During COVID

by Charles Pobee-Mensah, Director of Digital Marketing

For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor’s appointment and what not. But it also meant shorter website visits. Those same people had to stop once the doctor called them in.

During COVID however, we noticed a return of desktop traffic for many of our clients. Our Q2 2020 reporting showed the traffic from desktop and mobile sources almost even for some. This matches what the New York Times reported in April. 

The silver lining to take away here is that the people visiting your website during the pandemic could be spending more time on your site and be more likely to take certain actions like filling out contact forms. Some things are just easier on a desktop. 

If you’re curious about how to stay informed about your website traffic, check out our Two Ways To Better Understand Your Website Visitors.

https://www.nytimes.com/interactive/2020/04/07/technology/coronavirus-internet-use.html

No Comments

Post a Comment

Share via
Copy link
Powered by Social Snap