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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Author: fruchtdevjeff

Fine Jewelry Online Shopping

Who doesn’t love to stay home and still be able to shop? Overall, there has been quite a comfort in online shopping by consumers. In turn, growth in the jewelry industry is being fueled by this shift to e-commerce. Although jewelry shoppers may still remain hesitant to purchase a piece of fine jewelry online, these hesitations...

Creamy Grape Salad

This is such a great way to use up the grapes in your fridge! 4 oz. cream cheese, softened 4 oz. sour cream ½ cup cool whip 1/3 cup sugar 2 teaspoons vanilla extract 2 pounds seedless red grapes 2 pounds seedless green grapes 3 tablespoons chopped walnuts   In a large bowl, beat the cream cheese, sour cream, cool whip, sugar and vanilla until blended. ...

Help us welcome our newest client.

We’re pleased to announce that Schmitt Jewelers, a family-owned business celebrated for their fine jewelry, timepieces and custom design, has hired Fruchtman Marketing as their agency of record.  Schmitt is based in Phoenix, Arizona and will be working with Fruchtman Marketing as a digital client.  ...

Instant Pot Pulled Pork

Last year, I bought an Instant Pot, which is a pressure cooker, on Amazon Prime Day. It’s been a dinner game-changer, and one of the best kitchen appliances I’ve ever purchased! You can make this recipe in just a little over an hour – not all day in a slow cooker like it used to be....

Holiday Marketing Planning

Thanks to the retail and political atmosphere over the last year we have seen an increasing number of retailers who have not put a marketing plan in place for 2017.  They have been doing minimal advertising, such as keeping outdoor boards up from last year but have not really planned what they are going to do...

Speak Video

Take a look at your Facebook feed. High chances there is a video playing automatically with every scroll. That’s because we live in an age of mobile video domination. In a recent article by Michael Humphrey in Forbes titled, “What You Need To Know About Social Video Marketing In 2017”, the CEO Brad Jefferson of Animoto...

Blackened Salmon w/ Rice Pilaf & Shrimp Medley

Ingredients: Salmon Shrimp Red Pepper Asparagus Chives Black sesame seeds Crispies (onion straws) Rice Pilaf Directions: Cut salmon into serving sizes and season with blackening and broil in oven 6-8 minutes. Cook rice and form into serving molds.  Add butter to pan and fry bottoms. Place rice mold on the plate followed by salmon.  Add diced chives and shrimp medley to top. Add Asparagus on the side. Top with Beurre Blanc...

Keeping It Simple and Smart

Let’s face it, not just kids are overscheduled these days so the last thing I want to do on weekends is run errands, like shopping for groceries. This weekend, though, I had a bit of a revelation, at least for me. And that revelation is the independent grocery store is king. Why? Because more than Netflix...

New Business Déjà Vu

They were one of our very first clients. And it was a great relationship. We parted as friends, and we’ve both grown and changed a bit over time, but the chemistry is still there. We’re happy to announce that Johannes Hunter Jewelers of Colorado Springs, Colorado is our oldest new client. Or would that be our newest...

Galette

Galette 1 cup of almonds, preferably blanched 1 cup sugar plus more for sprinkling 2 large eggs 1 stick of butter room temperature 1 teaspoon vanilla extract Pinch of Kosher salt 1 package of frozen puff pastry (double sheet) preferably all-butter, thawed 12 apricot halves or peach halves (can use apples in the fall) or berries of any kind. If using berries, make sure...