We recently worked with our client Gemological Science International (GSI) to help them garner international exposure. Fruchtman orchestrated the project with MultiVu, an award winning content creation, distribution and media strategy division of PR Newswire, to launch a large-scale media tour featuring a video Q&A with GSI Co-Founder Debbie Azar. The video featured Azar in an...
The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain what went well, and quite frankly, not so well. Personally, I’m not about New Year’s resolutions. Mainly because I have never kept one. Mainly because they are all about losing weight. And, that can’t happen when...
Did you overindulge this holiday? Didn’t almost everyone? Get your new year off to a fresh start with this detoxifying kale salad. Eating healthier as a resolution never tasted so good! Ingredients: 3/4 cup white sugar 1/2 cup vinegar 1/2 teaspoon salt 1/2 teaspoon ground black pepper 1/4 cup extra-virgin olive oil bunch kale, stems removed and leaves chopped 1/2 (16 ounce) package...
2 cups cornmeal 2 teaspoons baking powder 1 teaspoon baking soda 1/2 teaspoon salt 2 large eggs, beaten 2 cups buttermilk 2 tablespoons bacon drippings, melted 3 stalks celery, chopped 1 medium onion, chopped 1/2 cup butter, melted 12 slices day-old bread, crumbled 2 to 2 1/2 cups turkey or chicken broth 1 cup milk 2 large eggs, beaten 1/4 teaspoon salt 1 teaspoon poultry seasoning 1/2 teaspoon rubbed sage 1/4 teaspoon pepper •...
Forgive me for this article, retailers, as I want to talk about media for 2017. I know most of are in the holiday mode now and have just held or will be hosting your annual client holiday party. You do not want to talk about 2017 now, as you’re worried about how your year will end. That said,...
It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in the advertising and retail world. Now that the election is over, consumers are bombarded with Black Friday deals, from store displays to witty TV ads. I adore shopping, but I’ve never been a big Black Friday shopper....
How does a local retail jeweler garner national attention? Put together an uber-luxury holiday gift promotion and give it a “small businessman dreams big” twist. Include a million-dollar, 16-carat Forevermark diamond, and a Mercedes-Benz as a free gift with purchase. And then team up with Fruchtman Marketing to launch and – voila - you’ve got yourself a...
Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and making a new friend.) Jamal Hinton, 17, of Phoenix found himself accidentally brought into a group text for planning Thanksgiving dinner. When he made an attempt to find out who was texting him, he was informed that...
When I’m not tackling client projects and responsibilities at Fruchtman Marketing, I spend some of my free time at a local gym teaching a few fitness classes. Recently, there were some complaints from members that I overheard, regarding some extra fees for a specialized class the gym was going to offer this summer. They felt it...
Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word? Perhaps it was strategy, color, identity, or imagery. Or you may have thought more along the lines of positioning, typography, or tagline. There’s no right or wrong answer. Whatever it may be, you can see there are...