Looking for a Fresh Approach to your Marketing? Let's Chat at JCK in Vegas! | Make Your Appointment Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
(419) 539-2770
suits@fruchtman.com
Follow us

Author: fruchtdevjeff

Kale Detox Salad

Did you overindulge this holiday? Didn’t almost everyone? Get your new year off to a fresh start with this detoxifying kale salad. Eating healthier as a resolution never tasted so good! Ingredients: 3/4 cup white sugar 1/2 cup vinegar 1/2 teaspoon salt 1/2 teaspoon ground black pepper 1/4 cup extra-virgin olive oil bunch kale, stems removed and leaves chopped 1/2 (16 ounce) package...

Old-Fashioned Cornbread Dressing

2 cups cornmeal 2 teaspoons baking powder 1 teaspoon baking soda 1/2 teaspoon salt 2 large eggs, beaten 2 cups buttermilk 2 tablespoons bacon drippings, melted 3 stalks celery, chopped 1 medium onion, chopped 1/2 cup butter, melted 12 slices day-old bread, crumbled 2 to 2 1/2 cups turkey or chicken broth 1 cup milk 2 large eggs, beaten 1/4 teaspoon salt 1 teaspoon poultry seasoning 1/2 teaspoon rubbed sage 1/4 teaspoon pepper •...

Fifty-Five Is NOT Old!

Forgive me for this article, retailers, as I want to talk about media for 2017. I know most of are in the holiday mode now and have just held or will be hosting your annual client holiday party. You do not want to talk about 2017 now, as you’re worried about how your year will end. That said,...

Don’t Forget Thanksgiving

It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in the advertising and retail world. Now that the election is over, consumers are bombarded with Black Friday deals, from store displays to witty TV ads. I adore shopping, but I’ve never been a big Black Friday shopper....

Holy Toledo! Local Holiday Promotion Goes National.

How does a local retail jeweler garner national attention? Put together an uber-luxury holiday gift promotion and give it a “small businessman dreams big” twist. Include a million-dollar, 16-carat Forevermark diamond, and a Mercedes-Benz as a free gift with purchase. And then team up with Fruchtman Marketing to launch and – voila - you’ve got yourself a...

A Special Thanksgiving Guest

Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and making a new friend.) Jamal Hinton, 17, of Phoenix found himself accidentally brought into a group text for planning Thanksgiving dinner. When he made an attempt to find out who was texting him, he was informed that...

Taking Care Of Business

When I’m not tackling client projects and responsibilities at Fruchtman Marketing, I spend some of my free time at a local gym teaching a few fitness classes. Recently, there were some complaints from members that I overheard, regarding some extra fees for a specialized class the gym was going to offer this summer. They felt it...

Bigger Isn’t Always Better

Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word? Perhaps it was strategy, color, identity, or imagery. Or you may have thought more along the lines of positioning, typography, or tagline. There’s no right or wrong answer. Whatever it may be, you can see there are...

Easy Vegan Pumpkin Pie

Prep time: 5 mins Cook time: 60 mins Total time: 1 hour 5 mins Serves: 1 pie INGREDIENTS 1¾ cups or 1 14-ounce can pureed pumpkin (not pumpkin pie filling) ¼ cup maple syrup ½ cup brown sugar ¾ cup full fat coconut milk (the kind in a can, shaken well before measuring) 4 tablespoons cornstarch ½ teaspoon salt 2 teaspoons pumpkin pie spice ½ teaspoon cinnamon 1 teaspoon...

Did You Die On Friday?

Just as you’re counting down the last month and a half of 2016, ready to ring in a new year, Facebook is trying to kill you off. A brief glitch hit Facebook this past Friday, marking thousands of the social media giant’s users as deceased. People logged in to find that they had been “memorialized”; their accounts...