The Science of Sharing on Social Media
by Logan Taylor, Social Media Coordinator
The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes – increase your engagement! With more engagement on your posts – liking, commenting, reacting or sharing – Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with a higher reach.
To do this, you must understand who is sharing the content on each platform, what motivates them to share, and which content type users best respond to.