Demystifying the Website Traffic and Sales Correlation
by Ryan Leisure, Senior Web Manager
Your website is getting traffic, but are sales a problem?
Just because your website is getting traffic, there is no guarantee that more sales will follow. If you feel like this is happening to you, it’s time to dive in and figure out what’s causing the problem.
- Try adding things to make the customer feel more comfortable and secure with the purchase – virtual chat, trust symbols, customer reviews, and more, can help push the final sale.
- Try experimenting with different product photos, or how you display the products on your site. When a customer feels safe and the checkout process is easy, sales are more likely to follow.