With the world in a state of growing environmental issues, there has been a call to action for companies that produce environmentally unfriendly products to turn to greener solutions. Just about every industry under the ozone has jumped onto the bandwagon of being allies to the environment. While many proclaim to the public of their greener...
2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to the next level in the new year. Within the next few weeks, Fruchtman will begin planning for 2023. New objectives, exciting opportunities, and fresh ideas. Developing a strategy for your business is key to meeting your objectives...
With media spending already in excess of $2.1 billion, you might need to be prepared this fall. Ad Age Campaign Ad Scorecard just completed an analysis showing spending levels currently just over $2.1 billion prior to the November midterm elections. Yes, billion, with U.S. Senate races leading the charge. This includes spending in TV, radio, and tracked...
We’re excited to announce that Burnell’s, a long-time client of ours located in Wichita, Kansas, is going to be launching a brand new website in 2023! The Shopify site will allow them to integrate their fine jewelry designs into an e-commerce-driven platform. What a great way to ring in the new year! ...
Lewis Jewelers in Ann Arbor, Michigan is moving their sparkle down the road! While their current location has served friends and family of Ann Arbor for over 100 years, David Lewis (owner of Lewis Jewelers) decided it was time to expand their growing business into a bigger space to showcase all it has to offer. Read...
Instead of binging on Netflix in your downtime (before being able to goes away), consider taking a little time to explore Google Workspace Marketplace instead. You’ll find a plethora of helpful business applications that you can integrate into your current systems if you’re using Chrome. DocuSign, large file compression apps, and text reminders for meetings are...
Do the state of the national economy, rising prices, and inflation makes you nervous after the rewards of an incredible 2021? Fear not. National Jeweler recently covered key points of a white paper we authored here. Want the entire white paper? We’re happy to share it with you! Download it here on our website. AND if you’re going...
We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of text messages all the way to smart speakers saving items on our Amazon wishlists. This has become a growing advancement in almost every corner of our lives. How may this be beneficial from a business standpoint?...
What to do. What to do. Is television part of your media mix? Make sure you understand the new media landscape. The Complex Television Media Buy When I began my advertising career there were 3 networks. Sounds crazy, right? Today, the landscape is far more complicated and although the majority of Americans are still spending time watching network TV...
Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with Jimmy DeGroot to talk about the ins and outs of getting your store prepared for the business, whether that be marketing, inventory, events to bring in more people, and even how to train your staff for...