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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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The Buzz

Birthday Card Program

Continuing To WOW!

by Angie Ash, Executive Vice President We’re celebrating another birthday card client. Our birthday card program continues to wow! We’re excited to announce the addition of Diamond Guild to our birthday and anniversary card programs. We’re wishing them lots of anticipated success with the card program in the coming months! To find out more, click here....

Corinne Jewelers - Bday Card Program

Make A Wish!

by Michael Fruchtman, CFO Our birthday card program is catching fire. Do you want to start a birthday or anniversary card program for your store? Here’s what Ryan Blumenthal, of Corinne Jewelers, has to say: "I used the birthday and anniversary program for years and it was enormously successful. To be honest, I took a hiatus and decided to...

Bday Card Program success

Best. Thing. Ever.

by Angie Ash, Executive Vice President Our birthday card program is getting raves. Is your store running our birthday card program? Here’s what Frank Adams has to say! “We are already having such wonderful success with the program. The other day someone came in and placed a $12,000 stack ring order and then pulled out her birthday card. We...

hello autumn

Don’t Fall Behind!

by Shannon Joyce, Account Coordinator Fall is an important time of year for tons of different businesses. With Summer wrapping up, and the Holidays right around the corner, it becomes the perfect time to fine-tune email marketing efforts. Because most companies make the bulk of their revenue between Thanksgiving and Christmas, Autumn is a crucial time to...

Sharing on Social Media

The Science of Sharing on Social Media

by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes - increase your engagement! With more engagement on your posts - liking, commenting, reacting or sharing - Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with...

Schmitt Jewelers - Winner

A Big Congratulations!

by Ellen Fruchtman, President To our own Schmitt Jewelers in Phoenix, AZ for their winning design in the AGTA Spectrum Awards 2018! This stunning ring features a 14.73 ct. orange zircon from color gemstone expert, Roger Dery. Accented with tsavorite garnets and diamonds. See all the winners here....

Facebook's Newest feature

Facebook Rolls Out New Feature

by Ashley Bowen, Account Coordinator Facebook just made it easier to analyze the social media marketing of your competitors. The social media giant recently introduced a new feature which allows anyone to see the ads being run by a page, even if you don’t follow that page. If used effectively, this enhanced feature will allow businesses to...

What Not To Do On Social Media

What NOT To Do On Social Media

by Logan Taylor, Social Media Coordinator Don’t Promote Too Much. 46% unfollow if there are too many promotional messages. Be sure to mix in educational, inspirational, and entertaining content as well. Post Irrelevant Information. 41% of users will unfollow because of this. Always match your posts to your brand and audience. Try To Be Too Cool (or Conservative). 30%...

Podcasts

Podcasts Worth Listening To

by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list of some worth listening to…read more. Total Retail Talks. If you’re short on time (and who isn’t?) these podcasts are typically 15 minutes long with tons of tidbits and useful information. Andrew Warner is the host who is...