Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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The Buzz

How Will Calls From Voice Assistants Change Your Jewelry Appointments?

by Charles Pobee-Mensah, Director of Digital Marketing Google made waves last month by debuting Duplex. Google describes Duplex as "a new technology for conducting natural conversations to carry out ‘real world’ tasks over the phone." This means that soon robots could be calling your store to schedule appointments. Duplex sparked controversy when people realized that it works so well...

The Changes In TV Advertising

by Ellen Fruchtman, President It’s no surprise to anyone that people love streaming services. Amazon Prime Video, Netflix, and Hulu are growing exponentially. What people don’t love is watching commercials. What they don’t love is being “sold” to. Streaming platforms like Netflix or Hulu replace most of their commercial revenues within show blocks by charging subscriptions. Watch...

instore marketing services

INSTORE® Announces Advertising and Marketing Services

Retailers, Designers and Manufacturers can now benefit from a large list of services   Montclair, New Jersey, May 14, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is expanding their services by offering advertising and marketing to retailers, designers, manufacturers and industry organizations through a new division called INSTORE MARKETING SERVICES. The services will be in...

Google Drive

Oh, Google, How We Love You!

by Angie Ash, Executive Vice President Thank you, Google! You continually provide tools that make accessibility and productivity so much better and easier. Case in point: Google Drive, Google's free online storage service, which you can access on your desktop, but also on your phone! It allows users up to 15 GB of free storage in the cloud...

Marketing To Keep In Mind

A Few Facts on Marketing To Keep In Mind

by Michael Fruchtman, CEO/CFO Just a few facts on Marketing you might want to keep in mind… The average content length for a page that ranks in the top 10 position is 2000 words. If a post is greater than 1500 words, it receives 68.1% more tweets and 22.6% more Facebook likes. Try to put in images because they get...

Beauty Unfiltered

Beauty Unfiltered

by Jenny Macino, Graphic Designer Unrealistic beauty standards have been a popular controversy for years. Beauty advertisements are everywhere: TV, print, social media, etc. Thanks to Photoshop and various smartphone apps, almost anyone has the ability to edit and enhance their appearance however they like, if they choose to do so. With the world being so heavily...

Keeping Up With Social Media

Keeping Up With Social Media

by Logan Taylor, Social Media Coordinator I’m sure you’ve all heard of the major changes that are continuing to happen to Facebook since January 2018, from the new newsfeed algorithm to the hefty amount of advertised campaigns. But, did you know that other top social media platforms like Instagram and Snapchat have also been changing things up...

Tax Fun Facts

Tax Fun Facts!

Did you know Tax Day is April 17th? Of course, you did! But did you also know the following fun facts about taxes? The word “tax” is from the Latin taxo, meaning “I estimate.” The US has a progressive tax system, meaning that the more money a person makes, the more he or she pays in...