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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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The Buzz

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The Beatles – This Day In History

by Angie Ash, Executive Vice President August 11 in history was quite busy for the most popular band of all time, The Beatles.  On this day in 1964, “A Hard Day’s Night” opened in NYC. One year later on this day, the movie “Help” opened in NYC. Then, on August 11 of 1966, they hosted their last...

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Buying Habits by Generation

By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As with most things, there are always going to be outliers. However, when it comes to consumer behavior, the year someone was born has been shown to determine, or at least play a role in, their buying habits...

book cover of Creativity Inc

Creativity, Inc. by Ed Catmull

by Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Creativity, Inc. is part memoir, part business profile, and part management advice book. It details Ed Catmull’s early life and inspiration as well as the creation of Pixar Animation and eventual partnership with Disney. He uses anecdotes and personal stories to demonstrate the aspects of Pixar that...

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Even The Little Guys Can Win with Compromise

by Charles Pobee-Mensah, Director of Digital Marketing Recently a tech business named Basecamp released their new email app called Hey. People could sign up at hey.com, do a two-week free trial, and pay $99/year to continue. Once you signed up, iPhone and Android apps were ready and waiting for you to use. There was only one problem....

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Congratulations are in order!

by Ashley Bowen, Account Coordinator This past week has been an exciting time for two of our team members. Charles, Director of Digital Marketing, and his wife welcomed a baby boy, Moses Michael. He joins three older brothers who are excited to welcome him to the family. And, our Account Coordinator, Hayley, recently purchased her first home. We love seeing...

New Site Launch!

by Shane O'Neill, Vice President NEW SITE LAUNCH: Fruchtman Marketing recently launched Fredric H. Rubel Jewelers’ new website, featuring POS integration and Fruchtman’s Cross Marketing Gallery System.  Check it out here: https://www.rubeljewelers.com/...

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No New Normal

By Guest Columnist Lori Dixon, Ph.D., Great Lakes Marketing Research Consumers got a taste of having more power over place and time, and they will not easily go back to their old ways. There is not going to be a new normal.  Normal implies:  conforming to a standard, usual, typical, or expected. Ha! We are smart enough to...

Spray It Then Say It

by Charles Pobee-Mensah, Director of Digital Marketing Many jewelers are working hard to start reopening their stores in some capacity. This might mean rearranging the store, creating new rules, and of course, spraying down surfaces. It's easy for your hard work to go unnoticed if you don't tell your customers about it. That's why we're happy to see...

Mother’s Day Jewelry Cleaning Kit

by Ellen Fruchtman, President If your store is closed and you don't have the ability to ship products, Lavish has a way for you to stay connected with your customers by helping them connect with mom. Their jewelry cleaning kit is available for Mother’s Day with easy private label opportunities. To get details for your store, sign...