According to a recent article published by Eric Hand in theAmerican Association for the Advancement of Science news, a geologist has discovered a thorny, palmlike plant in Liberia that seems to grow only on top of kimberlite pipes — that source of diamonds formed by ancient volcanic eruptions. The new plant, identified as Pandanus candelabrum, is the...
Fruchtman Marketing has added two new clients to our growing roster. We will be working with Imagine Bridal and Southeastern Jewelers Organization, developing a wide variety of creative marketing materials and successful programs for them. We’ve already started work on some great ideas, and we’re looking forward to collaborating on more in the months to come. Heading...
Forget the macaroni picture. Corinne Jewelers, The Diamond Source, has something a little extra special for one grade-school designer. Recently, the jeweler announced a Junior Jeweler Competition at North Dover Elementary School in Toms River, New Jersey. Open to fourth graders at the school, the competition encouraged students to draw a piece of jewelry they would like...
You won’t find any of these bracelets at a high-end jewelry auction. But for Minecraft fans, they’re the height of haute gaming couture. As recently reported in JCK News Daily, several retailers are now selling the Gameband, which allows users to take their Minecraft game and characters wherever they go. Called the Gameband + Minecraft, the band plugs into...
If you’re heading to The SMART Show, you won’t want to miss the experts from Fruchtman Marketing. Fruchtman PresidentEllen Fruchtman and Executive Vice President Angie Ash will be speaking Friday, April 17th, from 3:45 p.m. – 5 p.m. in Conference Level – Room 7. They’ll be dishing the details on how to create an effective marketing...
It has been nearly 100 years since Fabergé created its last Imperial Egg, but the company has returned to its roots, creating a incredible new egg. According to National Jeweler, Fabergé’s new Pearl Egg required the work of 20 artisans. Its design was inspired by the creation of a pearl within an oyster – the mother-of-pearl outside...
Fruchtman Marketing is pleased to announce we’ve launched and are maintaining the new website retail portal for jewelry designer Fana, New York. The portal, created for retail jewelers and their sales associates, provides support for sales training, product details, and marketing resources for the brand. It also allows for individual associates to track their performance and...