Every year, as millions of viewers root for their favorite football team to be the winner of the Big Game, they are also entertained by big bucks television commercials. Usually, the comic spots featuring animals are the big winners. This year, it’s no real surprise that what’s going on in the news wormed its way onto...
It’s Showtime! What better place to spend the next few days than Scottsdale, Arizona? And what better reason to be there than Centurion? Fruchtman Marketing is at this year’s show through February 1st so be sure to stop by Booth #950 to say hello! Our founder and president, Ellen Fruchtman, and VP Shane O’Neil have lots of exciting news to...
We’re starting out the new year with an exciting new client. Fruchtman has partnered with Royal Chain Group as their full-service marketing communications agency. Royal Chain Group, based in New York City, is a well-respected and highly successful, third-generation manufacturer and distributor of precious and alternative metal jewelry. Since their founding in the 1970s, the company has grown...
We recently worked with our client Gemological Science International (GSI) to help them garner international exposure. Fruchtman orchestrated the project with MultiVu, an award winning content creation, distribution and media strategy division of PR Newswire, to launch a large-scale media tour featuring a video Q&A with GSI Co-Founder Debbie Azar. The video featured Azar in an...
How does a local retail jeweler garner national attention? Put together an uber-luxury holiday gift promotion and give it a “small businessman dreams big” twist. Include a million-dollar, 16-carat Forevermark diamond, and a Mercedes-Benz as a free gift with purchase. And then team up with Fruchtman Marketing to launch and – voila - you’ve got yourself a...
We’d like to share our recent campaign for Jewelers for Children. It includes a series of ads introducing their Super Store Makeover promotion, http://www.firstgiving.com/jfcevent/super-store-makeover. The promotion gives participating jewelers an opportunity to win a makeover for their store valued at more than $100,000! Jewelers involved in a fundraising program to support Jewelers for Children earn points...
We’re happy to announce that our client, Jeffrey Mann Fine Jewelers, has launched their new website, created by none other than yours truly. We enjoyed working with Mann and his team to create a hard-working, dynamic site and strong, on-line brand presence. The site is all new, from design and content to sitemap and navigation and...
Our Account Coordinator extraordinaire, Taylor Hartfield, had a great giving idea for our office for Christmas this year. It’s the Adopt-a-Family Program sponsored by The Salvation Army. As sponsors, Fruchtman will be given the name of a family in need residing in the Greater Toledo area. Next, we’ll be provided with a Christmas Giving Suggested Guidelines...
There’s no business like new business. That’s why we’re delighted to announce that Aaron Basha has hired us as their digital marketing agency. Our team is already meeting on this exciting new account and we can’t wait to put those plans into action. The popular jewelry designer is celebrated by some of the world’s most discerning clientele....
Guess who’s speaking at this year’s prestigious Centurion South Beach Show? The one and only Ellen Fruchtman, our founder and president, and Fruchtman VP, Shane O’Neill. The 4-day show takes place Oct 13 – 16th, at the Ritz-Carlton in South Beach, and they’ve added a new feature to the event called 25 in 5, a one-day...