Looking for a Fresh Approach to your Marketing? Let's Chat in Vegas at the JCK Show! | Make Your Appointment Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
(419) 539-2770
suits@fruchtman.com
Follow us

The Buzz

Our New Team Members!

Joining our team are two professionals with a passion for helping your business grow! Elizabeth Gladieux, Copywriter, has extensive experience within the corporate and nonprofit sectors. She has a broad background that includes the arts, media and marketing. Elizabeth is a graduate of the University of Missouri at Columbia with a degree in journalism. Her career highlights...

Eau de Tiffany?

If you could create a perfume for your store, what would it smell like? The behemoth brand with their signature color box is getting on board and has announced they’ll be launching fine fragrances as an extension of their brand, through an agreement with Coty. The fragrances will be sold at luxury retailers and Tiffany stores. They...

Super Bowl…Super Hire

If you’re obsessed with Super Bowl commercials, check this out. Get your first look at the 50 commercials prior to airing and see the latest commercial teasers, many of which are already on the site. ispot.tv also tracks real-time measurement of how each commercial does across social media and online, in addition to ranking what commercial was...

Smartphones And Tablets Ruled Ecommerce Holiday Sales

Click Here For Q4 Profits The numbers are coming in, and according to one analytics firm, a lot of shoppers let their fingers do the ordering this past holiday season. According to a report from comScore published in National Jeweler, online sales in the months of November and December rose 13 percent year-over-year, bolstered by the increasing number...

Drone Delivery

There’s a little extra buzz in The Buzz this week. It’s the buzz you hear when a drone makes a jewelry delivery. Illinois jeweler Tony D’Ortenzio had a long-time dream to deliver jewelry via drone, and he worked with a tech-savvy customer to make it come true. D’Ortenzio used a drone to deliver a gold watch to...

Jewelry To Die For

Cursed jewels are a favorite fare for Hollywood script writers. This week, as we get ready for Halloween, it’s also favorite fare for The Buzz. You may know about the allegedly cursed Hope Diamond, but did you know the stories behind these fatal beauties?...

Jewelry Industry Groups Create New Political Council.

There’s a new collective voice for the jewelry industry on Capitol Hill. According to IDEX Online, nine US jewelry associations have partnered to form the United States Jewelry Council (USJC). The purpose of the new organization is to work more closely together on making sure the US jewelry industry is represented at government and international levels,...