While we haven’t trimmed the tree or hung the stockings – yet, we’re already helping our clients get ready for the holiday sales season. Two of our Fruchtman favorites, Vice President Shane O’Neill and Media Director Kyna Steinfurth, are featured in the “Christmas in July” issue of National Jeweler. Shane gives some advice about social media strategy...
A little rain – okay, a LOT of rain – didn’t ruin the wedding days of two Baltimore-area couples. In fact, it brought them good luck. $3,000 worth of good luck each, to be exact. If couples sign up for Saxon's Diamond Centers' Let It Rain promotion, and if it rains more than an inch in Baltimore...
Pardon us while we shout it from the rooftop: Fruchtman Marketing is proud to announce we are an official Google Partner. As a Google Partner, we have been recognized as being trained in Google’s best practices and as an industry expert in utilizing Google AdWords for pay-per-click advertising. To become a Google Partner, an agency must have at...
According to a recent survey published by CareerCast.com, becoming a jeweler is considered one of least stressful careers someone can choose. The survey, which listed the 10 least stressful career paths for 2015, placed jewelers in the number five position, right between medical records technicians and medical laboratory technicians. Other non-stressful jobs included hairdressers, audiologists, and...
It’s no secret that Roberts Fine Jewelers, formerly known as Serago Roberts Jewelers, has undergone some impressive changes lately, including an all-new website. We were proud to partner with Roberts to develop their new site, which highlights both their extraordinary collections and their outstanding services. But don’t just take our word for it. See it for...
We are proud to announce our newest client, Plateau Jewelers of Sammamish, Washington. We will be creating their all-new website and enhancing their social media presence. Plateau has carved out a niche in the Northwest for creating stunning custom jewelry, and we can’t wait to help them digitally showcase it....
Good news for Pinterest junkies and jewelers alike. The site announced this week it will soon offer “buyable pins,” which will allow viewers to buy what they like. Buyable pins are slated to roll out at the end of the month. You can find more information about them here: http://techcrunch.com/2015/06/02/pinterest-unveils-buyable-pins-a-way-to-purchase-things-directly-from-pinterest/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29#.iluagq:z4I2...
After a fantastic run at JCK Las Vegas, the experts from Fruchtman Marketing have packed their bags and are heading home. We wanted to thank our friends, our clients, and our soon-to-be clients for stopping by and chatting. We enjoyed your visit, and we can’t wait to get back to doing what we do best – making...
