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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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The Buzz

One Tough Mother

Fruchtman EVP and thrill-seeker Angie Ash laced up and got dirty during her second Tough Mudder event on Saturday, September 16th at the Michigan International Speedway. The course covered 10 miles of running and over 20 very muddy obstacles. Her favorite obstacle was King of the Swingers, where she leaped off a platform over 20 feet...

Lights. Camera. Makeover!

It had been a while since we’d shaken things up around the office, so we decided to go all out. No one quite remembers when we’d last painted, but the colors were a bit dark and earthy and screamed to be freshened up. Not anymore. After three weeks of drop cloths, ladders, and pounding we’re bright,...

We’re Putting Out The Welcome Mat For Clients

It’s our favorite time of year, when clients drive, fly and otherwise travel to Fruchtman Marketing to review the last twelve months, identify opportunities and challenges, and strategize for the upcoming year. There’s a lot of listening on our part because this is our chance to get our clients in a room without the distractions of day-to-day...

Speaking Of Our Glorious Leader.

We’re proud to announce that Fruchtman Marketing president and founder Ellen Fruchtman will be presenting at this year’s Centurion South Beach, which will take place at the Ritz Carlton South Beach Hotel, October 13th – 16th. Ellen will be a featured speaker for The 25% In 5 Challenge, an all day, e-commerce conference taking place Monday, October...

Taking Talent And Experience Into Account.

Considering the length of her resume, it’s hard to believe the newest member of our team is so young. Just arrived from the windy city, Misha Miller, our new Account Coordinator, has been really busy! From law and business to content writing, travel and public relations, Misha has a truly diverse and impressive background, with positions...

Our Own Shane O’Neill Talks E-Commerce.

It’s one of the most critical shifts in retail jewelry in the last 50 years. And while many jewelers are still hoping if they just ignore it, it will go away, the truth is that within the next five years, e-commerce will be a mandate for jewelers hoping to compete in an ever-changing marketplace. Challenging? You bet....