Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Speak Video

Take a look at your Facebook feed. High chances there is a video playing automatically with every scroll. That’s because we live in an age of mobile video domination. In a recent article by Michael Humphrey in Forbes titled, “What You Need To Know About Social Video Marketing In 2017”, the CEO Brad Jefferson of Animoto...

New Business Déjà Vu

They were one of our very first clients. And it was a great relationship. We parted as friends, and we’ve both grown and changed a bit over time, but the chemistry is still there. We’re happy to announce that Johannes Hunter Jewelers of Colorado Springs, Colorado is our oldest new client. Or would that be our newest...

Smart Speaker Marketing Has Arrived

Since its initial release in November 2014, Amazon’s Echo has proven to be a success. Millions of people are now using their new voice assistant to play music, tell jokes, receive news briefings, and of course, order products from Amazon. All done hands-free by speaking to their device. Both Google and Apple have followed suit by introducing...

Learning at the speed of technology.

  Best practices can be a moving target when it comes to digital marketing. But we’re staying ahead of the curve. Our very own Theresa Busse, of Digital and Social Marketing, received her Google Adwords Shopping certification March 2nd and her SEO Training certification June 8th. Did we mention she’s also completing her MBA? It’s typical of the energy and...

Is Your Site Secure?

If your website has any search or data entry fields, and whose doesn't, October's update to the Google Chrome browser will start to show the site as "Not Secure" if you haven't already secured SSL/TLS certificates and setup HTTPS on your web servers. Most jeweler sites are currently not. Is yours? Click for more information: http://www.zdnet.com/article/google-tightens-noose-on-http-chrome-to-stick-not-secure-on-pages-with-search-fields/...

Search Engine Use

Search engine results are of high importance for anyone that wants to be found through the web. These days, everyone wants to rank on the first page and the first listing. The question is how do you effectively do that? The basics of search engine optimization or SEO are keywords and alt tags. As SEO becomes more...

TV Hot List

Ever wondered how some of your favorite TV shows and personalities stack up in the ratings? Regardless if you’re a network watcher or streaming TV kind of person, here are hot category winners, according to the May 15, 2017, issue of Adweek. Hottest Miniseries: Big Little Lies Hottest New Series: The Handmaid’s Tale Hottest Comedy: Big Bang Theory Hottest Binge...

What Is Killing Your Battery?

If you have a smartphone, there is a good chance that you use it frequently throughout the day. Whether it’s checking work emails, calling family members, or just keeping in touch with friends, it is easy to spend a good portion of the day on your phone. Every touch affects a phone’s battery life. We all...

Snapchat

For many small businesses, advertising on the popular social media app Snapchat has been out of reach. The wait will soon be over! Snap Inc., the parent company of Snapchat, recently announced plans to make their app more accessible to businesses of all sizes and budgets with their new free ads manager platform. Beginning in June,...