by Ashley Buckowing, Graphic Designer I cannot talk enough about how important photography is in marketing, especially in the jewelry business. The best way to tempt your customers and capture those clicks is to show off your pieces in the best, and most interesting, way possible. Here are 5 tips for taking photos that will snag your viewers...
We’re growing! As our client base grows, so is our team. Please help us give a warm welcome to Sarah Roush and Samantha Cialdella, we are thrilled to have them as part of the Fruchtman Marketing family! Sarah is splitting her time as the Digital Marketing Assistant for our Chief Marketing Officer and as our second Graphic Designer....
by Ryan Leisure, Senior Web Manager With many retailers making the shift to a Shopify site, here are 3 tried and true ways to increase ecommerce conversions. 1. Optimize your website's loading speed and mobile responsiveness to ensure a seamless user experience, reducing bounce rates and improving conversions. 2. Implement clear and persuasive product descriptions, high-quality images, and customer...
After 18 years, we’re thrilled to announce Shane O’Neill as Chief Marketing Officer at Fruchtman Marketing. Within this position, Shane will lead: Analytical tasks, such as budgeting and market research on new marketing opportunities Marketing strategies to support the company’s overall strategies and objectives Direction of creative tasks, such as design, advertising, and promotions Interpersonal tasks,...
by Pat Giammarco, SEO Specialist SEO and User Experience (UX) are interwoven facets of effective digital marketing. Prioritizing both ensures not only that your jewelry website ranks well in search results but also delivers a seamless experience to visitors. A harmonious blend of SEO and UX can significantly amplify website traffic, engagement, and conversions (i.e. sales, newsletter opt-ins,...
We’re thrilled to announce a new addition to our team, Hannah Hoyer. Hannah will act as our Social Marketing Manager and her creativity and organizational skills will be wonderful assets to our agency! Here are a few fun facts from Hannah: What I love about social media: Social media bridges geographical boundaries, allowing people from all corners...
by Ashley Buckowing, Graphic Designer As we round the corner into fall, it’s time to start thinking about cold-weather styles and accessories. I’m here to submit a long-overlooked elegant staple: the pearl. To anyone who knows me, my advocacy here would be surprising, as pearls have never been my favorite. However, with a little luxe metal and...
by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll. I spent much of my childhood collecting new outfits, cars, Dream Houses (oh my!) and even the motorized lifesize Barbie Jeep was my go-to ride. But that little girl grew up and learned a thing or two...
by Abbey Ellis, Account Coordinator We’ve got yet another new client to add to our growing roster! We are excited to welcome The Diamond Bar and its owner, Chris Phillips, to the Fruchtman Marketing family! Located in St. Louis, MO, The Diamond Bar takes pride in its finely tuned craftsmanship and award-winning custom designs. The Diamond Bar’s vision...
We are excited to announce the addition of three new clients under the same owners, Toddy and Amanda Pitard, to our growing roster! Lauray’s Jewelers, located in Hot Springs, Arkansas Murphy-Pitard Jewelers, located in El Dorado, Arkansas Goldstein’s Jewelers, located in Mobile, Alabama We will be working hand in hand with their marketing manager, Kimberly, to develop...