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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Hashtag

Do I Really Need Hashtags?

by Kelsi Roth, Designer If you’re dedicating time to creating a presence for your business on Instagram, you’ve likely reached a point where you wonder, “I have no idea what hashtags to use, why do I even bother with them?” It sounds unlikely that anyone would be searching for a #SuperSpecificThing, right? Well, according to recent Instagram...

Crown Ring Bridal House Logo

Digital Co-op Program for Crown Ring

A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing Facebook, Paid Search, and YouTube advertising. This comprehensive digital co-op program is scalable, trackable, and highly cost-effective. The program is designed to provide brand building on the local level by driving direct traffic in support of...

Influencers

Influencers Beware

by Ellen Fruchtman, President A recent letter to the Federal Trade Commission by Senator Richard Blumenthal may change the way many advertisers do business with their so-called influencers. Evidently, companies that have been promoting “detox tea” as a weight-loss product may be losing some weight of their own in the form of paid influencers. The companies and...

Instagram Live

Instagram: Should I Go Live?

by Kelsi Roth, Designer & Social Media Coordinator Instagram is the third most popular social media platform (following Facebook and YouTube) with more than 1 billion monthly users and more than 80% of users following at least one business. Potential customers are there, but how do you get their attention? Instagram algorithms are constantly changing and every...

Diamonds

Lab-grown versus natural, which is better?

by Shannon Joyce, Account Coordinator For years now, lab-grown diamond companies have latched onto the narrative that lab-grown diamonds are more environmentally friendly than naturally mined diamonds. A study two years in the making may prove the opposite. The Diamond Producers Association has recently announced the launch of their Total Clarity platform as a way to provide...

Berco Logo

New Logo Design for Berco Jewelry

We recently designed the new logo for Berco Jewelry, an industry leading supplier to independent jewelers throughout the United States. The family owned and operated manufacturer, based in Chicago, IL, will feature the new logo beginning with upcoming INSTORE print ads and graphics during JCK, as well as a direct mail series, also done by us....

Welcome Berco

By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers throughout the United States. The family owned and operated manufacturer, based in Chicago, IL will feature the new logo beginning with upcoming INSTORE print ads and graphics during JCK, as well as a direct mail series, also...