logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us

Holiday Marketing Tag

SHAPA scale

The Holidays Are Over! The Holidays Are Over!

by Michael Fruchtman, CFO The holidays are coming and that means food, food, and more food. It also means getting on the scale and feeling terrible frustration with the added weight. Each pound added feels like a betrayal to your body. Now there’s a new way to look at it! A new “scale” called a SHAPA. This scale...

Holiday Marketing Planning

Thanks to the retail and political atmosphere over the last year we have seen an increasing number of retailers who have not put a marketing plan in place for 2017.  They have been doing minimal advertising, such as keeping outdoor boards up from last year but have not really planned what they are going to do...

Making Mother’s Day MOM-entous!

Making Mother's Day MOM-entous! With Mother’s Day next weekend, we’re sure you have your promotion lined up and ready. Here are a few additional ideas to ramp it up even more in-store if you’re looking for some extra inspiration! Create a case for Mother’s Day gifts. Include several price points and ideas inside for all budgets. Call...

Does Your Business Need A Diet Plan?

The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain what went well, and quite frankly, not so well. Personally, I’m not about New Year’s resolutions. Mainly because I have never kept one. Mainly because they are all about losing weight. And, that can’t happen when...

Don’t Forget Thanksgiving

It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in the advertising and retail world. Now that the election is over, consumers are bombarded with Black Friday deals, from store displays to witty TV ads. I adore shopping, but I’ve never been a big Black Friday shopper....

A Special Thanksgiving Guest

Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and making a new friend.) Jamal Hinton, 17, of Phoenix found himself accidentally brought into a group text for planning Thanksgiving dinner. When he made an attempt to find out who was texting him, he was informed that...

Mother’s Day Is May 8th

With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday, especially for jewelers – heck, for U.S. retailers as a whole. Mother’s Day, according to eMarketer, is the third largest retail holiday in the United States; it is said that over 80% of Americans celebrate Mother’s...

You Might Be SurPIEsed…

Thanksgiving is a time full of traditions and favorites, and of course, food. But let’s skip the main course and go straight to dessert. Bring on the pie! Pie is a Thanksgiving staple, but everyone has their one favorite flavor. Ever thought about how your favorite compares to the rest of the country? Well, Huffington Post...

Black Friday: What You Need To Know

At this point, your Black Friday plans should be in place and your advertising airing. If you found yourself skipping Black Friday this year because you were unsure of what exactly to do, here is some information to keep in mind for next year. The Offer: Not sure of what offer to use? At the end of...

Plans for Thanksgiving?

Working in marketing, I can understand that desire to get the jump on the competition, but to what extent is that okay? Over the past few years, we have really started to witness “Black Friday” becoming “Black Thursday” and ultimately taking over Thanksgiving. People are supposed to be home with their families on this day, giving...