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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Moscato Strawberry Lemonade

by Abbey Ellis, Account Coordinator Many people cannot wait for the weather to cool down and for fall to start… I am not one of those people. Summer is my favorite season and I will hold onto it for as long as possible. If you can relate, here’s a summery cocktail to help us hold onto the...

The Modern Pearl

by Ashley Buckowing, Graphic Designer As we round the corner into fall, it’s time to start thinking about cold-weather styles and accessories. I’m here to submit a long-overlooked elegant staple: the pearl. To anyone who knows me, my advocacy here would be surprising, as pearls have never been my favorite. However, with a little luxe metal and...

The Power of Pink

by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll. I spent much of my childhood collecting new outfits, cars, Dream Houses (oh my!) and even the motorized lifesize Barbie Jeep was my go-to ride. But that little girl grew up and learned a thing or two...

I Love Steven Singer

by Ellen Fruchtman, President  There. I admit it. Not in a romantic way, I love Steven Singer because of his marketing prowess. His bravery. His willingness to take a position on an issue we all know is right for the jewelry business. Yes, Steven Singer is large enough that he can scream it from the mountain tops...

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