by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative, and engaging content is essential to attract, educate, and convert potential customers. Storytelling. Weave captivating stories around your jewelry pieces, highlighting their unique features, craftsmanship, and the emotions they evoke. Educational Value. Empower your audience...
by Samantha Cialdella, Account Coordinator Although I am not much of a chef, when I found out crab cakes are one of my boyfriend’s favorite foods, I had to give it a go! This recipe seems intimidating, but trust me, if I can make these successfully, so can you. These crab cakes don’t have much filler, so you...
by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on social media platforms such as TikTok, Facebook/Instagram Reels, and YouTube marks a transformative shift in engagement strategies. These platforms offer jewelers an unparalleled opportunity to highlight their craftsmanship, narrate their brand's story, and present their products in...
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s business tagline because they wanted to be known for something deeper than just a jewelry store. Not only can it be profitable to try something new, but endlessly beneficial if the tagline catches on. So take a moment...
by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since the leaves started changing colors. This tasty treat combines two summer staples - s’mores and grilling - to give you a taste of summer any time of the year. Don’t have a grill or don’t want to...
