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Fruchtman Findings

Industry insights from the jewelry marketing experts.

The Changing Landscape of Digital Marketing

by Shane O’Neill, Chief Marketing Officer The digital marketing world has plenty of options we’re all familiar with: social media, paid search, retargeting, YouTube ads, and more. Retailers use some or all of these to promote their products and services. But you know what’s not so obvious? The sneaky changes happening behind the scenes in these marketing...

Staying on Top of the Trends

by Samantha Cialdella, Account Coordinator Keeping up with marketing trends can feel like an endless task. However, there are a few ways you can stay ahead of the curve (and your competitors!).  Subscribing to blogs is a quick and easy way to stay informed: they provide free information on what is going on in the industry! Next, periodically...

Quick & Easy Snow Cream

by Sarah Roush, Graphic Designer and Digital Marketing Assistant Take the kids outside and have some fun in the snow for this recipe! 1/2 cup milk1/4 cup sugar1/2 tsp vanilla extract4 cups fresh snow Whip the milk, sugar and vanilla in a chilled, metal bowl. Stir in snow. Add your favorite toppings and enjoy! ...

VDAY Thoughts

by Ellen Fruchtman, CEO It’s a few weeks before Valentine’s Day, so I'm hoping your plans have been laid to rest. I thought this article might provide some food for thought about what this holiday means to your business and plan accordingly. While the NRF has not presented any Valentine’s Day predictions as of this writing, suffice it...

A Warm Welcome to Kassab Jewelers

We are excited to welcome Kassab Jewelers and its president, Noha Kassab, to the Fruchtman Marketing family! With three distinct locations in Oregon, Kassab Jewelers takes pride in its in-depth bridal experience and custom jewelry expertise. Kassab Jewelers’ vision is to make your jewelry, along with your jewelry shopping experience, unique to you. For more information...

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