Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Retail Resale. Missing Out?

By Ellen Fruchtman Just about every jewelry retail business is focused on selling new. New bridal. New fashion pieces. New watch styles. You reorder fast sellers (as you should). You look for new designers and something just a little different to add to your showcases. What you also try to do is follow some trends. Some are...

Cucumber Gin Cocktail

by Ashley Buckowing, Graphic Designer Celebrate the coming warm weather and St. Patricks Day with this refreshing and festive cocktail! 4 oz gin2 oz Chartreuse4 oz freshly squeezed lime juice3 oz simple syrup4 cups peeled and diced cucumber1/2 cup waterIcefresh mint (optional) Blend cucumber and water in a high speed blender and then strain juice through a fine mesh...

How to Increase Online Visibility

by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible to increase your online visibility. This means optimizing your website for search engines and using effective SEO tactics. There are several things you can do to increase your online visibility and attract more customers. 1) Optimize your Google My...

The Jewelry Category That’s On Fire

By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody thinks is interesting, sexy, or worth more than a second glance, and find what’s “wrong” with it. Then they create a new brand in that same category that’s fresh, different, and makes consumers not only say, “what...

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