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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Dessert Tacos

By Michael Fruchtman, CFO 1 cup sugar1 tsp cinnamon4 tbsp butter (melted)tortillaschocolate chips (or chocolate bark)peanuts (crushed)blueberries and strawberries (or other preferred fruits)whipped creamchocolate syrupvanilla ice cream Heat the tortillas over the stove and fold them so they look like tacos. Add cinnamon and sugar in a small bowl. Brush melted butter on the tortillas and immediately cover...

Do You Send Your Customers Emails? Try a Survey!

by Angie Ash, EVP There are so many reasons why retail jewelers send their customers professional-looking and engaging emails. For one, technology has made it easy to create engaging and beautiful correspondence. With just a few clicks, you can send your customers information about an event, include links to landing pages, and even ask for an RSVP....

How to Optimize Content for Local Online Findability

by Pat Giammarco, SEO Specialist Digital marketing designed to attract nearby users can offer a real boost to your local online findability. One of the best ways to leverage this is by optimizing content for local SEO. To effectively reach people near you, you’ll need to produce high-quality content that is engaging and useful for the people you...

Blackened Salmon, Rice Pilaf & Shrimp Medley With Beurre Blanc Sauce

  Main Ingredientssalmonshrimpred pepperasparaguschivesblack sesame seedsonion strawsrice pilafWhite Butter Sauce: Beurre Blanc1/4 cup white wine vinegar1/4 cup dry white wine2 tablespoons finely minced shallots1/3 cup heavy cream1/4 teaspoon salt1/8 teaspoon white pepper2 sticks unsalted butter, chilled and cut into 16 pieces Main DishCut salmon into serving sizes, season with blackening and broil in oven 6-8 minutes.Cook rice and...

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