by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise brilliant business people to make marketing decisions based on reimbursements, versus the benefits of your brand awareness. Ahhh. It’s co-op time. Typically by the end of Q1, many larger brands who dole out the dollars (actually credit),...
by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize revenue and enhance customer satisfaction. Bundling Complementary Products: Create enticing product bundles by pairing items that complement each other, providing customers with added value and incentivizing larger purchases. Offering Limited-time Promotions: Encourage impulse buys and urgency by...
by Ashley Buckowing, Art Director My favorite March treat growing up was the Shamrock Shake from McDonald’s. Try this 3-ingredient copycat recipe and bask in the nostalgia! 3 cups natural vanilla ice cream1 cup milk (more or less depending on how thick you like it)1 cup fresh mint leaves, loosely packed1/2 tsp pure mint extractwhipped cream (optional)chocolate syrup...
by Pat Giammarco, SEO Specialist By embracing SEO, your jewelry brand can ascend to dazzling heights of online visibility. The recommendations below are your guide to mastering SEO techniques that not only enhance your search engine rankings but also enchant your prospective customers, leading them directly to your treasures. Follow the steps below to elevate your jewelry...
by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying jewelry – but they are being far more discriminating in what they buy, and far more demanding when it comes to quality, their service experience, and real, personal value. When it comes to the tug of war...
