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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Creating Value – The Key to Success in 2024

by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying jewelry – but they are being far more discriminating in what they buy, and far more demanding when it comes to quality, their service experience, and real, personal value. When it comes to the tug of war...

BBQ Brisket

by Ellen Fruchtman, CEO Too cold out there to barbeque? Not to worry. This recipe does the trick inside! 4 lb brisket1 jar Original KC Masterpiece BBQ sauce (or a sauce of your choice)1 1/2 tsp salt1 1/2 tsp pepper2 tbsp chili powder1 tsp crushed bay leaves2 tbsp liquid smoke Combine dry ingredients. Rub liquid smoke on the brisket,...

Reintroducing Yourself To Your Brand

by Ashley Buckowing, Art Director So you feel like you really have a handle on your business's aesthetic, but how well do you really know your brand? Or should I ask, how well do others know your brand? Building and developing your brand standards is a key component to keeping your business memorable. It also builds consistency...

Cultivating Employee Happiness

by Abbey Ellis, Account Coordinator The success of a business relies heavily on its employees. If employees feel cared for by their employer, they will be more motivated to care for the business and its customers. As noted by professional jewelry sales and operations trainer, Jimmy Groot, “Happy employees not only deliver better customer service but also...

The Changing Landscape of Digital Marketing

by Shane O’Neill, Chief Marketing Officer The digital marketing world has plenty of options we’re all familiar with: social media, paid search, retargeting, YouTube ads, and more. Retailers use some or all of these to promote their products and services. But you know what’s not so obvious? The sneaky changes happening behind the scenes in these marketing...

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