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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Garlic Ginger Grilled Shrimp

  2 teaspoons extra virgin olive oil1 teaspoon fresh ginger, grated and peeled1/2 teaspoon cumin, ground1/4 teaspoon sea salt1/4 teaspoon black pepper2 garlic cloves, minced2 pounds large shrimp, peeled and deveined Prepare grill. Toss shrimp with all ingredients in a medium bowl until coated. Thread shrimp onto skewers and cook for about 3 minutes on each side until...

Christmas In July

By Ellen Fruchtman This isn’t an article about creating an over-used promotion in July, but rather a notification to everyone who thinks July is way too early to be prepping for your holiday marketing plans. July you say? Yes, July. First and foremost, the summer isn’t a crazy busy time for fine jewelry. Your staff is not...

Lewis Jewelers To Move To New Location

Lewis Jewelers in Ann Arbor, Michigan is moving their sparkle down the road! While their current location has served friends and family of Ann Arbor for over 100 years, David Lewis (owner of Lewis Jewelers) decided it was time to expand their growing business into a bigger space to showcase all it has to offer. Read...

Summer Squash Casserole

Nothing screams summer like Summer Squash Casserole! Source 1 pound yellow squash (cut into ¼-inch slices)1 pound zucchini squash (cut into ¼-inch slices)2 1/2 tbsp olive oil (you can also use avocado oil, safflower or sunflower oil)1/4 tsp garlic powder1/3 cup parmesan cheese, grated1/3 cup panko breadcrumbs (sub regular or gluten-free breadcrumbs for same taste)2 tbsp fresh parsley,...

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