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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Get a Jump on 2024!

By Shane O’neill, CMO As the calendar turns its pages to 2024, it's time for businesses to initiate the process of crafting their strategic plans for the upcoming year. This pivotal step is crucial for propelling your business to new heights, setting fresh objectives, exploring exciting opportunities, and cultivating innovative ideas that will define your trajectory in...

Monitoring Email Send Times

by Ashley Buckowing, Graphic Designer It’s a known fact that sending emails Monday - Friday are all a pretty good bet, but that Tuesday - Thursday are the primary days to receive engagement. But did you know that the best time to send emails varies by season? During the holiday season, emails perform better in the early...

A Soup to Soothe the Soul

By David Turgeon, SVP Client Services Well, it’s now officially winter.  The celebrations of the holiday season are largely over and soon the tinsel will be put away for another year. We wake up and it’s dark … we come home at the end of the day and it’s dark.  Hunkering down with a favorite hoodie, that...

This Tomfoolery is Far From Foolish

by Abbey Ellis, Account Coordinator Tomfoolery is defined as playful or foolish behavior, but to others, Tomfoolery is London’s “hidden gem… a playful yet understated contemporary designer boutique which boasts an unparalleled offering of carefully selected and curated jewels by designers from all around the globe.” This Tomfoolery encompasses playfulness with its considered yet eclectic range of...

Love is a Pecan Pie

by David Turgeon, SVP We all know about the 5 “Love Languages”.  For me, I actually think that there is a 6th language of love - every one of us have either shown or received love through food. As a child, as the holidays approached, I was always so excited to go to my grandmother’s house and spend the...

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