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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Your Mid-Year Evaluation is Calling

By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare a strategy. You develop some new ideas and you’ve determined a calendar where those new ideas should go. And then, somewhere along the way, most of those good intentions never come to fruition. July is the perfect...

9 Legendary Diamond Sales

by Abbey Ellis, Account Coordinator Everyone knows the saying “diamonds are forever,” but have you heard of these 9 diamond purchases that altered the natural diamond’s legacy? They will forever mark a turning point in diamond sales. The Hancock Red; a small 0.95 carat purplish-red diamond; 1987 - This sale was the first time most people had...

Fish Tacos With Lime-Cilantro Crema

By Shane O’Neill, VP Crema1/4 cup green onions, thinly sliced1/4 cup fresh cilantro, chopped3 tablespoons fat-free mayonnaise3 tablespoons reduced-fat sour cream1 teaspoon lime rind, grated1 1/2 teaspoons fresh lime juice1/4 teaspoon salt1 garlic clove, mincedTacos1 teaspoon ground cumin1 teaspoon ground coriander 1/2 teaspoon smoked paprika1/4 teaspoon ground red pepper1/8 teaspoon salt1/8 teaspoon garlic powder1 1/2 pounds red...

How to Re-Energize Your Employees

by Angie Ash, EVP Let’s face it, time flies. 10 years ago, retail jewelers didn’t have the technology that’s at their fingertips now. There was no Clientbook or Podium in the market yet. Websites weren’t as user-friendly as they are today, and photography options were limited to certain lightboxes; never mind how long it took to clean...

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