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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Apple Cider Hot Toddy

By Loran Ramm, Account Coordinator 1 1/2 cups apple cider2 whole star anise1 whole cinnamon stick, plus extra for garnish1 lemon, zested into strips and juiced2 tablespoons pure maple syrup3 ounces bourbon (Bulleit is my favorite!)2 apples, sliced (optional) Combine the apple cider, star anise and cinnamon stick in a small sauce pot. Place over high heat and...

The Importance of Shopify and Ecommerce

While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and purchase your products on the spot is a game changer.  And that's where e-commerce enabled Shopify shines! Aside from boosting sales, Shopify also boasts over 6,000 integrations for your site, defends against hackers and keeps your site...

Anticipating the 2022 Holiday Season

As we venture our way into the start of the holiday season, all spectrums of retailers are wondering how to tackle marketing in the current economic environment that will appeal to consumers.  First, be aware of today’s challenges. The past couple of years have brought their own obstacles, thanks to a global pandemic and re-learning how to...

Chocolate Mousse

  6 eggs, separated1 container ladyfingers, refrigerated1 cup sugar4 squares unsweetened chocolate, melted1 1/2 teaspoons vanilla extract2 cups heavy cream Beat egg yolks & add sugar 1 tablespoon at a time. Beat in melted chocolate with vanilla. Beat egg whites until stiff & fold in chocolate mixture.Spoon into springform pan lined with Ladyfingers.Chill for at least 4 hours. ...

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