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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Fruchtman Findings

Industry insights from the jewelry marketing experts.

Fruit Pizza

Pizza is a favorite among many, but you can also make it for dessert and it’s equally delicious! The dessert version uses sugar cookie dough, cream cheese frosting and fresh fruit, making it the perfect summertime dessert to bring to a gathering with friends and family. If you’re short on time, premade sugar cookie dough from...

sustainable engagement rings

A Case for Sustainability

by Angie Ash, EVP If you’re a retailer who's worried about the impact of lab-grown diamonds on your overall diamond jewelry business, you’re not alone! Here’s how the message of sustainability can help. Conflict-free diamonds have long been a topic of discussion and advocacy among fine retail jewelers, but it seems the biggest conflict we’ve seen lately in...

The Complex Television Media Buy

What to do. What to do. Is television part of your media mix? Make sure you understand the new media landscape. The Complex Television Media Buy When I began my advertising career there were 3 networks. Sounds crazy, right? Today, the landscape is far more complicated and although the majority of Americans are still spending time watching network TV...

Shackwacker

by Shane O’Neill, Vice President 2 ounces Kraken black spiced rum2 ounces Kahlua coffee liqueur2 ounces dark creme de cacao2 ounces caramel macchiato creamer2 ounces iced coffee4 ounces half and half2 cups ice Measure all ingredients into a cup.Add ice to blender.Pour ingredients over ice and blend until smooth.Swirl chocolate inside glass.Pour blended mixture into glass and...

Age of the Cookie Cutters

By Shane O’Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving a practical car, right? It would be cheaper and cloth seats are the new leather. And while we’re at it forget about the Jimmy Choo stilettos. You can match a sensible pair of shoes from Payless...

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