by Charles Pobee-Mensah, Director of Digital Marketing
Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money.
And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will. It turns out that when you own the most coveted ads spots in the world, you get to do whatever you want.
You do want those coveted ad spots, and you don’t want to waste money. To that end, here are 3 Google Ads tips for jewelers from pros who set up these campaigns for jewelers all the time.