Fruchtman Findings

Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with...

By Ellen Fruchtman This isn’t an article about creating an over-used promotion in July, but rather a notification to everyone...

by Ellen Fruchtman, President By now you’ve probably read countless articles about the state of retail. There have been countless...

By Ellen Fruchtman, President We set some high bars this holiday season and all expectations indicate it’s going to be...

By Ellen Fruchtman, President How many times have you heard those three, simple words? Probably more often than you would...

by Shane O’Neill, CMO It happened in a flash. COVID-19 hit the newswire, cases grew and, before we knew it,...

by Charles Pobee-Mensah, Director of Digital Marketing A jeweler who takes digital marketing seriously has probably run Facebook ads. They’ve...

by Charles Pobee-Mensah, Director of Digital Marketing Online wishlists are a modern-day miracle for holiday shoppers. And for retailers, what’s...