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Home / Blog / Strategic Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Eight More Great Business & Marketing Podcasts
November 02 2019
Eight More Great Business & Marketing Podcasts

by Charles Pobee-Mensah, Director of Digital Marketing Our own Kelsi Roth came up with our original list of eight great...

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Mom’s No Stereotype
August 04 2019
Mom’s No Stereotype

By Angie Ash, Executive Vice President Today’s moms don’t fit outdated stereotypes. They are certainly complex. They raise children and...

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4 Tips For Creating And Understanding Digital Reports For Your Store
July 01 2019
4 Tips For Creating And Understanding Digital Reports For Your Store

by Charles Pobee-Mensah, Director of Digital Marketing If you’re interested in doing better in 2019, then January is a great...

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vintage rings
April 11 2019
Out with the New, In with the Old

by Angie Ash, EVP The pre-owned market is hot if you weren’t aware of this already. It’s evidenced by the...

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Is your name Lewis?
April 03 2019
Is your name Lewis?

By Angie Ash, Executive Vice President Lewis Jewelers in Houston, Texas and Lewis Jewelers in Ann Arbor, Michigan have hired...

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5 Steps To Take When Your Online Campaign Misses the Mark
April 02 2019
5 Steps To Take When Your Online Campaign Misses the Mark

by Charles Pobee-Mensah, Director of Digital Marketing No one likes seeing low numbers. We all know the feeling of seeing...

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6 Social Media Mistakes Brands Should Avoid
March 06 2019
6 Social Media Mistakes Brands Should Avoid

Mistakes happen and we all make them but here are 6 social media mistakes you can and should avoid. 1....

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Are You Ready To “Show Up” In 2019?
December 11 2018
Are You Ready To “Show Up” In 2019?

by Shane O’Neill, Vice President How we show up to various events, work, gatherings, etc. can say a lot about...

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