Fruchtman Findings
Industry insights from the jewelry marketing experts.
Are Loyal Customers a Thing of the Past?
You’re working hard to connect with both potential and current customers these days, be it via traditional radio or digital,...
The biggest lie in advertising...
...traditional media is dead. In mid-April of this year, we were honored to present at the Chicago INSTORE Smart Show....
Weighing the Costs
You have an inventory-reduction sale coming up. Then there’s Mother’s Day, and oh yeah, you’d like to do a smaller...
