Fruchtman Findings

Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive...

If my husband or daughters had to choose a t-shirt for me, I have a feeling Born to Shop might...

One of my favorite quotes, a Russian proverb, is engraved on the side of our downtown, Toledo library. “There is...

When I’m not tackling client projects and responsibilities at Fruchtman Marketing, I spend some of my free time at a...

As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients, and while...

Everyone has their quirks, right? Everyone who knows me well knows I suffer serious aversion to certain things. Like chalk....

For many, many years, jewelers have bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars...

“Today we’re more connected than ever. More pics, more clicks, more chats and snaps, likes, texts, PMs and DMs. But...