Fruchtman Findings
Industry insights from the jewelry marketing experts.
It’s Christmas In July
by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach,...
Are You Sticking to Your Retail Resolutions?
by Angie Ash, Executive Vice President We’re nearly (gulp) halfway through the calendar year. When you drafted your marketing plan...
What's Your "Type?"
by Angie Ash, Executive Vice President We’re all guilty of it. We size people up while we’re waiting in a...
Out With The Old, In With The Tried and True
by Angie Ash, Executive Vice President It’s a new year, and with it comes new technology on the horizon. What...
Counter Culture
#Flabbergasted. That was me when a client recently inquired about a door counter. They were looking for some recommendations on...
Name Dropping
For many, many years, jewelers bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in...
Keeping It Simple and Smart
Let’s face it, not just kids are overscheduled these days so the last thing I want to do on weekends...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
With all of the concern given to the constant news of brick and mortar stores closing, I felt the need...