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Home / Findings / Angie Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Christmas in July
July 17 2018
It’s Christmas In July

by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach,...

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Are You Sticking to Your Retail Resolutions?
May 21 2018
Are You Sticking to Your Retail Resolutions?

by Angie Ash, Executive Vice President We’re nearly (gulp) halfway through the calendar year. When you drafted your marketing plan...

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What's Your "Type?"
April 16 2018
What's Your "Type?"

by Angie Ash, Executive Vice President We’re all guilty of it. We size people up while we’re waiting in a...

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email marketing
December 20 2017
Out With The Old, In With The Tried and True

by Angie Ash, Executive Vice President It’s a new year, and with it comes new technology on the horizon. What...

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Counter Culture
October 09 2017
Counter Culture

#Flabbergasted. That was me when a client recently inquired about a door counter. They were looking for some recommendations on...

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Name Dropping
September 11 2017
Name Dropping

For many, many years, jewelers bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in...

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Keeping It Simple and Smart
July 17 2017
Keeping It Simple and Smart

Let’s face it, not just kids are overscheduled these days so the last thing I want to do on weekends...

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Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
June 05 2017
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping

With all of the concern given to the constant news of brick and mortar stores closing, I felt the need...

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