Fruchtman Findings
Industry insights from the jewelry marketing experts.
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...
Why Branding Matters
How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...
The Jewel in the Crown of Digital Marketing
by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative,...
Wait. What Store Was That?
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s...
Crafting Your Identity
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...
Reintroducing Yourself To Your Brand
by Ashley Buckowing, Art Director So you feel like you really have a handle on your business's aesthetic, but how...
The Importance of Branding in the Digital Age
By Patrick Giammarco, SEO Specialist In the digital age, it’s more important than ever for businesses to have a strong...
How To Make Your Website The Cornerstone of Your Business
by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full...