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Home / Findings / Branding

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Why Packaging Matters
April 17 2025
Why Packaging Matters

Great packaging speaks volumes. It tells the customer what your brand stands for. McKinsey & Company reports that today’s luxury...

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Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
March 20 2025
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette

Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...

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Why Branding Matters
March 06 2025
Why Branding Matters

How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...

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Woman taking a picture of jewelry
May 20 2024
The Jewel in the Crown of Digital Marketing

by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative,...

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Yellow light bulb higher than the white light bulbs
March 29 2024
Wait. What Store Was That?

by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s...

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Finding your identity
March 18 2024
Crafting Your Identity

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...

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Reintroducing Yourself To Your Brand
February 19 2024
Reintroducing Yourself To Your Brand

by Ashley Buckowing, Art Director So you feel like you really have a handle on your business's aesthetic, but how...

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The Importance of Branding in the Digital Age
December 05 2023
The Importance of Branding in the Digital Age

By Patrick Giammarco, SEO Specialist In the digital age, it’s more important than ever for businesses to have a strong...

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