Fruchtman Findings
Industry insights from the jewelry marketing experts.
Their loss. Our gain.
by Ellen Fruchtman, President Many major retailers are struggling to stay afloat. And if you care to read an updated...
What Do Political Marketing and Jewelry Marketing Have in Common? Everything.
Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in...
CoronaVirus, Marketing, and You.
By Ellen Fruchtman, President Current Information and Strategy Right now, we are looking at an extremely fluid situation, which everyone...
Use Facebook For What It Is
By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...
Change Is Good. And, It Can Be Easy.
by Ellen Fruchtman, President Almost 20 years ago, a book was published (September 1998), which had a profound impact on...
If you’re attending JCK you may want to have a plan of attack. Here’s a start. Read more.
Are you ready for JCK? In approximately 4 weeks, retailers will descend upon one of the largest (if not the...
