Fruchtman Findings
Industry insights from the jewelry marketing experts.
AJS: The Outsider Advantage | From Clicks to Cash
We're excited to take the stage at the 2026 Atlanta Jewelry Show! Join Fruchtman Marketing CEO Erin Moyer-Carballea and COO...
Stop the Insanity!
Still relying on yesterday's marketing tactics and hoping for tomorrow's results? It might be time to stop the insanity and...
Make the Most of Your Online Marketing
Meet us at RJO on Saturday, August 1, to hear from Fruchtman's Shane O'Neill how you can make the most...
Should AI Build a Month of Jewelry Emails?
AI can create a month of email content. But that content may be organized, grammatically correct, and completely ordinary. The...
Jewelry Matters, but the Experience Matters More
If you think you’re just selling jewelry, hear me out.
The More Marketing Changes, the More Emotion Matters
This week, we’re reflecting on Ellen Fruchtman’s recent interview with The Jewelry Wire and the timeless marketing lesson at the...
Welcome Zorells Jewelry!
We’re proud to welcome Zorells Jewelry to the Fruchtman family! Based in Bismarck, ND, they’re renowned for exceptional diamonds, engagement...
Welcome Miner’s Gems!
We’re honored to welcome Miner’s Gems to the Fruchtman family. Renowned for rare gemstones and exquisite, one-of-a-kind creations, they embody...
