Fruchtman Findings
Industry insights from the jewelry marketing experts.
Should AI Build a Month of Jewelry Emails?
AI can create a month of email content. But that content may be organized, grammatically correct, and completely ordinary. The...
Jewelry Matters, but the Experience Matters More
If you think you’re just selling jewelry, hear me out.
The More Marketing Changes, the More Emotion Matters
This week, we’re reflecting on Ellen Fruchtman’s recent interview with The Jewelry Wire and the timeless marketing lesson at the...
Welcome Zorells Jewelry!
We’re proud to welcome Zorells Jewelry to the Fruchtman family! Based in Bismarck, ND, they’re renowned for exceptional diamonds, engagement...
Welcome Miner’s Gems!
We’re honored to welcome Miner’s Gems to the Fruchtman family. Renowned for rare gemstones and exquisite, one-of-a-kind creations, they embody...
SPECTRA - Sustaining Spotlight
AGS features their Sustaining Spotlight on Fruchtman Marketing in the latest issue of SPECTRA.
Ready. Set. Game. Plan.
Really…what are you doing at JCK? Or any tradeshow for that matter. Seek something new. Seek true business partners who...
What Makes An Expert An Expert?
Many of you might be heading to a jewelry show in Chicago and even more will be heading soon to...



