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Home / Findings / Social Media

Fruchtman Findings

Industry insights from the jewelry marketing experts.

3 Tips for Taking Better Quality Social Media Videos
August 16 2021
3 Tips for Taking Better Quality Social Media Videos

You’ve heard us talk about video before and its importance in the social media landscape. We truly can’t get enough...

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Best Times to Post on Social 2021
May 10 2021
Best Times to Post on Social 2021

by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to...

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Make Instagram Casual Again
April 27 2021
Make Instagram Casual Again

by Kristy Cartmell, Designer/Social Media Specialist This is a phrase I keep seeing pop up on my Instagram feed, especially...

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Micro Holidays for Social Media
January 25 2021
Micro Holidays for Social Media

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Everyone knows and plans for the biggest holidays of the...

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Instagram Reels - The New TikTok?
September 14 2020
Instagram Reels - The New TikTok?

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users...

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silhouette of heads facing away from each other, one with a plus sign and one with a minus sign
July 13 2020
Social Media: The Good and the Bad

by Michael Fruchtman, CEO/CFO If there is a silver lining to the current COVID-19 crisis it is that people are...

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close up on man hand using tab pad on laptop to working about futuristic of social media marketing icon for internet network technology and business concept
January 27 2020
Facebook Ad vs. Boosted Post

It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both...

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Person Using Mobile Social Media
September 09 2019
Being Human in a Digital World

The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find...

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