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Home / Findings / Social Media

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Make Instagram Casual Again
April 27 2021
Make Instagram Casual Again

by Kristy Cartmell, Designer/Social Media Specialist This is a phrase I keep seeing pop up on my Instagram feed, especially...

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Micro Holidays for Social Media
January 25 2021
Micro Holidays for Social Media

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Everyone knows and plans for the biggest holidays of the...

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Instagram Reels - The New TikTok?
September 14 2020
Instagram Reels - The New TikTok?

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users...

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silhouette of heads facing away from each other, one with a plus sign and one with a minus sign
July 13 2020
Social Media: The Good and the Bad

by Michael Fruchtman, CEO/CFO If there is a silver lining to the current COVID-19 crisis it is that people are...

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close up on man hand using tab pad on laptop to working about futuristic of social media marketing icon for internet network technology and business concept
January 27 2020
Facebook Ad vs. Boosted Post

It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both...

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Person Using Mobile Social Media
September 09 2019
Being Human in a Digital World

The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find...

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Instagram Live
May 20 2019
Instagram: Should I Go Live?

by Kelsi Roth, Designer & Social Media Coordinator Instagram is the third most popular social media platform (following Facebook and...

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Understanding The Instagram Algorithm
April 22 2019
Understanding The Instagram Algorithm

By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses...

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