Fruchtman Findings
Industry insights from the jewelry marketing experts.
3 Tips for Taking Better Quality Social Media Videos
You’ve heard us talk about video before and its importance in the social media landscape. We truly can’t get enough...
Best Times to Post on Social 2021
by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to...
Make Instagram Casual Again
by Kristy Cartmell, Designer/Social Media Specialist This is a phrase I keep seeing pop up on my Instagram feed, especially...
Micro Holidays for Social Media
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Everyone knows and plans for the biggest holidays of the...
Instagram Reels - The New TikTok?
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users...
Social Media: The Good and the Bad
by Michael Fruchtman, CEO/CFO If there is a silver lining to the current COVID-19 crisis it is that people are...
Facebook Ad vs. Boosted Post
It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both...
Being Human in a Digital World
The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find...




