Fruchtman Findings
Industry insights from the jewelry marketing experts.
Instagram Reels - The New TikTok?
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users...
Social Media: The Good and the Bad
by Michael Fruchtman, CEO/CFO If there is a silver lining to the current COVID-19 crisis it is that people are...
Facebook Ad vs. Boosted Post
It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both...
Being Human in a Digital World
The beauty of social media is that it allows for two-way communication and personal connection that your customers can’t find...
Instagram: Should I Go Live?
by Kelsi Roth, Designer & Social Media Coordinator Instagram is the third most popular social media platform (following Facebook and...
Understanding The Instagram Algorithm
By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses...
The Complete Guide to Online Social Listening
By Dana Rathke, Social Media Specialist Are you wondering what customers are thinking about your business? The best way to...
Impact Your Profitability with Social Responsibility
By Shannon Joyce, Account Coordinator In today’s competitive market, it is important to go above and beyond to attract the...