Fruchtman Findings
Industry insights from the jewelry marketing experts.
YouTube Became TV. Most Brands Missed It.
YouTube isn’t just digital anymore—it’s where TV has moved. With more viewing than most cable networks, the shift is already...
The Smart Money Is Moving Back to TV Advertising
TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...
What About the First Screen?
by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use...
Fifty-Five Is Not Old
“Listen Up Networks and Marketers: I’m Not My Father” was originally written by Steve Sternberg, a freelance media consultant with...
“Cord Cutters” Might Still Be A Minority But Their Numbers, And Options, Are Growing
With the ever increasing array of alternatives to traditional TV, cord cutting has become a very popular topic of conversation....
Don’t Be Afraid To Say No
Have you ever felt the pressure to shell out more money in order to advertise on the top radio or...
