Fruchtman Findings
Industry insights from the jewelry marketing experts.
What About the First Screen?
by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use...
Fifty-Five Is Not Old
“Listen Up Networks and Marketers: I’m Not My Father” was originally written by Steve Sternberg, a freelance media consultant with...
“Cord Cutters” Might Still Be A Minority But Their Numbers, And Options, Are Growing
With the ever increasing array of alternatives to traditional TV, cord cutting has become a very popular topic of conversation....
Don’t Be Afraid To Say No
Have you ever felt the pressure to shell out more money in order to advertise on the top radio or...
