By Kelsi Roth, Graphic Designer
The Diamond Producers Association (DPA) has hired Fruchtman Marketing as their agency to develop their creative and oversee all trade communications. Fruchtman will be developing an exclusive DPA Portal that will also house all materials for retailers to easily download and order items for their local market use. In addition to the portal, the agency will be creating in-case signage, billboards, emails, duratrans, trade digital advertising materials, radio scripts, social marketing, and several other items to support their Real is Rare campaign and a new self-purchasing female initiative called For me, from me. Materials are also in the works to support their FREE E-Learning Training Program and Ambassador Program. To sign up for the E-Learning courses, simply go to https://diamondproducers.com/trade-access/ or contact the DPA at info@diamondproducers.com.
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
Midwest: Toledo, Ohio
West Coast: Rancho Mirage, California
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