- Local SEO 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
- 30% of mobile searches are related to a location. (Google, 2016)
- 28% of searches for something nearby result in a purchase. (Google, 2016)
- Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
- 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)
- Mobile Search More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan. (Google, 2015)
- 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2015)
- 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. (Google, 2015)
- 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. (Google, 2015)
- 48% of consumers start mobile research with a search engine. (Smart Insights, 2016)
- 26% of consumers start mobile research with a branded app. (Smart Insights, 2016) (Source: https://www.hubspot.com/marketing-statistics)
What Are You Searching For?
At Fruchtman Marketing, we love data, especially when we are able to examine stats and consumer behavior. Below are some facts that quench our thirst to know more about both, courtesy of HubSpot.
