Fruchtman Findings
Industry insights from the jewelry marketing experts.
Red, White & Blue Might Be More Valuable Than You Think
With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping
With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.
In the Beginning
by Ellen Fruchtman, CEO It was around 1997 or 1998. I don’t remember the exact year, but I remember the...
Onion Cheddar Chips
by Michael Fruchtman, CEO/CFO Great snack before watching any of the games! Ingredients: 3 Large Sweet Onions 2 Cups Cheddar...
Copycat Shamrock Shake
by Ashley Buckowing, Art Director My favorite March treat growing up was the Shamrock Shake from McDonald’s. Try this 3-ingredient...
Crafting an Authentic Luxury Experience
By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an...



