Fruchtman Findings
Industry insights from the jewelry marketing experts.
Age of the Cookie Cutters
By Shane O’Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and...
Make the Logo Bigger!
by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly...
TikTok & Instagram: The New Search Engines
by Loran Ramm, Account Coordinator Most of us can agree that our first interactions with the internet involved search engines....
Are you using Google's free tools and platforms?
by Ashley Bowen, Account Coordinator It’s common knowledge that Google is an internet search engine. However, Google offers many free...
5 Tips for Better Online Findability
By Pat Giammarco, SEO Specialist Search engine optimization increases your visibility, ensuring you get more traffic the higher you rank....
The Reasons for This Earlier Holiday Season
By Angie Ash, EVP I’m the kind of gal who likes to enjoy seasons and holidays as they come. You...
This is SOCIAL media, after all…
by Erin Cole, Social Media Marketing Manager Making a post on social media can be a daunting task for some....