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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

pork carnitas
April 26 2024
Carnitas - Mexican Slow-Cooked Pulled Pork

by Hannah Hoyer, Social Media Marketing Manager Planning a Cinco de Mayo celebration? This recipe will have everyone going back...

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Engagement ring on finger
April 17 2024
5 Ways to Optimize Your Website Images to Benefit Your SEO

by Ryan Leisure, Senior Web Manager Optimizing and naming images for SEO on a jeweler website is crucial for enhancing...

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Women tries on ring
April 04 2024
The Glittering Rise of Video Content: Social Media Strategies for Jewelers

by Hannah Hoyer, Social Media Marketing Manager In the dynamic realm of jewelry marketing, the advent of video content on...

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The Double-Edged Sword
April 03 2024
The Double-Edged Sword

by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise...

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Yellow light bulb higher than the white light bulbs
March 29 2024
Wait. What Store Was That?

by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s...

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Marshmallows, chocolate and graham crackers
March 28 2024
Grilled S’mores Sliders

by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since...

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Aquamarine ring on seashell at the beach
March 20 2024
Aquamarine: The Happiness Birthstone

by Samantha Cialdella, Account Coordinator Many of us are familiar with March’s birthstone, but if you aren’t, let me introduce...

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Finding your identity
March 18 2024
Crafting Your Identity

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...

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