Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Most Important Audit You Can Do
by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS and accounting software,...
Inflation? Fear Not! Download Our FREE White Paper.
Do the state of the national economy, rising prices, and inflation makes you nervous after the rewards of an incredible...
5 Predictions for Jewelry Retail in the Second Half of 2022
New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is...
A Case for Sustainability
by Angie Ash, EVP If you’re a retailer who's worried about the impact of lab-grown diamonds on your overall diamond...
The Complex Television Media Buy
What to do. What to do. Is television part of your media mix? Make sure you understand the new media...
Shackwacker
by Shane O’Neill, Vice President 2 ounces Kraken black spiced rum 2 ounces Kahlua coffee liqueur 2 ounces dark creme...
5 Fundamental Holiday Tips
It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful...
Wrapping Up Website Design Best Practices in 2022
Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing....