Fruchtman Findings
Industry insights from the jewelry marketing experts.
What’s Trending for June?
by Abbey Ellis, Account Coordinator Happy June! As we welcome a new month and a new season, let’s check out...
History’s Iconic Jewels
A jewel’s value is just as tied to an illustrious past as it is to the stone’s cut, color, and...
Are You Thinking About Marketing All Wrong?
by Shane O'Neill, VP It seems that today everyone wants everything, right now, all the time. When it comes to...
Retail Resale. Missing Out?
If you are worried about branding the resale concept with your store, consider a totally different name. If it has...
Demystifying the Website Traffic and Sales Correlation
by Ryan Leisure, Senior Web Manager Your website is getting traffic, but are sales a problem? Just because your website...
Don’t Ignore the Mobile Experience
by Ryan Leisure, Senior Web Manager Let’s face it. When developing a new website, it’s often easy to forget about...
Attention All Attention-Seekers!
By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...
The Power of Kindness in the Workplace
by Kelsey Hertz, Account Coordinator Small acts of kindness in the workplace lead to a workplace culture of support and...