Fruchtman Findings

by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise...

by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s...

by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since...

by Samantha Cialdella, Account Coordinator Many of us are familiar with March’s birthstone, but if you aren’t, let me introduce...

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...

by Sarah Roush, Graphic Designer & Digital Marketing Assistant My mother-in-law and I don’t always see eye-to-eye, but when it...

by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed...

by Pat Giammarco, SEO Specialist By embracing SEO, your jewelry brand can ascend to dazzling heights of online visibility. The...