Fruchtman Findings
Industry insights from the jewelry marketing experts.
Reshaping Marketing: The Power of Community
by Abbey Ellis, Account Coordinator Everyone wants to belong – to have community. Brands are reshaping their marketing strategies by...
Sales on Shopify
by Ryan Leisure, Senior Web Manager To increase sales on a Shopify ecommerce site, consider implementing the following strategies: Optimize...
How to Increase Online Visibility
by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible...
The Jewelry Category That’s On Fire
By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody...
8 Jewelry Trends to Watch For in 2023
By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best...
Lamb (or Beef) Meatballs with Couscous and Feta
1 pound ground lamb or beef (or a combination) 1/4 cup dried apricots, finely chopped 1/2 teaspoon ground coriander 1...
The New Tipping Point
The New Tipping Point by Ellen Fruchtman, CEO Tipping Point: the critical point in a situation, process, or system beyond...
3 Ways to Increase Conversions on Your Ecommerce Website Now
by Ryan Leisure, Senior Web Manager With many retailers making the shift to a Shopify site, here are 3 tried...